Data privacy has never been a more important issue for consumers. The COVID-19 pandemic has thrust the topic into the spotlight, with constant questions over track and trace practices, and confusion about collecting and storing citizen data.
There are few certainties in 2020 given the global geo-political, social and economic landscape. What in January looked like an already complicated year changed immeasurably as Covid-19 spread around the globe. The global response by nation states to the pandemic, unprecedented in the modern era, brought the privacy of citizens to the fore yet again as governments sought to use smart devices to track the spread of the virus by collecting and processing data about the user’s movements and behavior.
The list recognises individuals that are enabling organisations to unlock the value of data, lead transformation and place trust at the heart of their business
Consumer report released by Trūata sheds light on our digital shadow
Leading privacy-enhanced analytics solutions provider to work with Rolls-Royce and other industry leaders as part of the Emergent Alliance
Truata has today announced the nominations for its industry first, Top 100 Data Visionaries list are now open.
At Trūata, we believe our unique capabilities can be offered to Mobile Network Operators (MNOs) and government agencies in this period of expanding lockdown measures to help governments manage the safety and security of their citizens in a manner that protects each person’s privacy.
Respecting consumer privacy has become a trend epidemic with brands wanting to be at the forefront of illustrating transparency to gain consumer trust. You can read through any major news outlet and find stories about the evolving global privacy laws, and expert opinion on how and why we need to empower today’s consumer when it comes to their personal data. In today’s digital world, brands know more about a consumer through their digital appetite, without ever meeting them. But finding a way to make sense of and utilise this data is a big challenge for businesses.
Silicon Republic – Trūata’s CEO Felix Marx discusses the evolving data privacy market, the importance of being flexible, and how he relaxes in his vintage Volkswagen van.
Companies across all industries are under increasing pressure to become more data driven by expanding their customer data analytics initiatives. However, these initiatives often conflict with – and can be stymied by – evolving data privacy regulations if not proactively dealt with. I’ve spoken with companies across retail, telecommunications, financial services and the automotive industry who are all wrestling with this data utility/data privacy trade-off in key analytical areas such as personalization and predictive modeling. This leaves companies facing what can be an existential question. How can we use customer data to drive new business opportunities while at the same time protect that data and comply with new, complex regulations?
ISO 27001:2013 provides a set of standardised requirements for an Information Security Management System (ISMS)
Privacy-enhanced data and analytics solutions provider recognised for developing a structure and platform that enables clients to run analytics on anonymized customer data in a GDPR-compliant data vault