What We Do - Data Anonymization and Analysis
Trūata is the expert provider of technologies and solutions to both maximize your data analytics utility and minimize your risk associated with privacy regulations by the application of independent data anonymization. Based on the principle of privacy by design, the solution independently anonymizes and analyses your data to generate insights. By applying these insights, you can both unlock the full power of your data and protect your customers’ privacy.
“Every person has a right to privacy”
Our unique data anonymization solution raises the bar in how businesses approach data privacy. Every person has a right to privacy and our commitment is to help our customers make sure they are operating to both the spirit and the letter of the law. Our clients expect us to help them generate value and insights from their data responsibly and trust that we will never compromise our ethical principles in doing so.
Felix Marx joined Trūata as CEO to advance its goal of furthering consumers’ control over their data as envisioned by the European General Data Protection Regulation (GDPR), while enabling businesses to better serve their customers through data-led decisions.