About Us

What We Do:  Data De-identification, Anonymization and Analysis

Trūata is the expert provider of technologies that deliver data de-identification and anonymization solutions. These solutions maximize your data analytics utility and minimize your risk associated with privacy regulations.

Based on the principle of privacy by design, the Truata Anonymization Service independently anonymizes and analyses your data to generate insights. By applying these insights, you can both unlock the full power of your data and protect your customers’ privacy.

Global Consumer State of Mind Report    Mindful Data Mining White Paper    Synthetic Data White Paper

“Every person has a right to privacy”

How do you protect the rights of consumers, while maximizing the use of data? 

How do you innovate, differentiate and unlock the value of data without unwittingly breaking the law?

Trūata delivers independently anonymized data to bring certainty to the process. That means better insights, removal of risk, the building of trust and no more worries about harming your reputation. If data is to be the engine of the new economy, then success will come to those who generate the most value from this essential asset. But consumer privacy cannot be sacrificed as a means to achieve this success. The future belongs to brands who uphold the values of privacy, integrity and the ethical use of personal data.

Our unique data anonymization solution raises the bar in how businesses approach data privacy. Every person has a right to privacy and our commitment is to help our customers make sure they are operating to both the spirit and the letter of the law. Our clients expect us to help them generate value and insights from their data responsibly and trust that we will never compromise our ethical principles in doing so.

With Trūata, you can unlock the potential of your data without compromising privacy.

Our Solution    Use Cases    Mastercard Case Study    Contact Us

Data De-identification

ISO 27001:2013 certification

Trūata is very proud to have achieved the ISO 27001:2013 standard for its Information Security Management System (ISMS). The ISMS applies to the provision of services to fully anonymize data and provide analytic services to external customers of Trūata. Follow the link to find out more on our ISO 27001 certification.



Felix Marx, Chief Executive Officer


Our Team

Felix Marx

Felix Marx joined Trūata as CEO to advance its goal of furthering consumers’ control over their data as envisioned by the European General Data Protection Regulation (GDPR), while enabling businesses to better serve their customers through data-led decisions.

Read in full       Our Team