What We Do: Data Anonymization and Analysis
Trūata is the expert provider of technologies and solutions that deliver anonymized data to maximize your data analytics utility and minimize your risk associated with privacy regulations. Based on the principle of privacy by design, the solution independently anonymizes and analyses your data to generate insights. By applying these insights, you can both unlock the full power of your data and protect your customers’ privacy.
“Every person has a right to privacy”
How do you protect the rights of consumers, while maximizing the use of data?
How do you innovate, differentiate and unlock the value of data without unwittingly breaking the law?
Trūata exists to deliver independently anonymized data and bring certainty to the process. That means better insights, removal of risk, the building of trust and no more worries about harming your reputation. If data is to be the engine of the new economy, then success will come to those who generate the most value from this essential asset. But consumer privacy cannot be sacrificed as a means to achieve this success. The future belongs to brands who uphold the values of privacy, integrity and the ethical use of personal data.
Our unique data anonymization solution raises the bar in how businesses approach data privacy. Every person has a right to privacy and our commitment is to help our customers make sure they are operating to both the spirit and the letter of the law. Our clients expect us to help them generate value and insights from their data responsibly and trust that we will never compromise our ethical principles in doing so.
With Trūata, you can unlock the potential of your data without compromising privacy.
Felix Marx joined Trūata as CEO to advance its goal of furthering consumers’ control over their data as envisioned by the European General Data Protection Regulation (GDPR), while enabling businesses to better serve their customers through data-led decisions.