Founded by Mastercard and IBM in 2018, Trūata specializes in privacy-
enhancing technologies for privacy risk assessment, de-identification, and
true anonymization of data. We were one of the first companies in the EU
to receive independently accredited ISO 27701 certification, the international
standard for data privacy management. In 2023, Mastercard acquired full
ownership of Trūata with Trūata continuing to operate as an independent entity.
By leveraging Trūata’s suite of proprietary solutions, organizations are
empowered to unlock powerful insights while complying with the
highest global data protection standards.
The Trūata business model embodies a passionate commitment to privacy by design. Our experts are leading the way in a totally new application of independent data management.
Trust runs deep in our relationships with our clients, because we truly respect the rights of the individuals from whom data is derived. By striving for entirely ethical analytics, Trūata enables organizations to realize the potential of untapped data while protecting their customers’ privacy.
Meet the executives shaping the future of Trūata’s
privacy-enhancing technologies.
EVP, Chief Executive Officer
Felix Marx has over 20 years of experience in identity management, financial services, and telecoms. He joined Trūata to give consumers greater control over their data, as envisioned by GDPR.
EVP, Chief Executive Officer
SVP, Chief Operating Officer
Mark Vanni has more than 20 years of experience in financial services and payments, having led global product and technology teams focused on driving value for client organizations and their customers.
SVP, Chief Operating Officer
VP, Chief Privacy Officer
In her role as VP, Chief Privacy Officer, Aoife is responsible for privacy and data protection matters within Trūata and for advising on the development of privacy-enhancing solutions and services that sit at the intersection of Big Data, analytics and privacy.
VP, Chief Privacy Officer
VP, Data Science & Head of Innovation
Maurice Coyle has more than 15 years of experience building innovative technology solutions that deliver improved experiences while respecting user privacy.
VP, Data Science & Head of Innovation
Chief of Staff & Director, Program Management
Dan Leddy has over 20 years of experience leading and delivering major global transformational technology programs across Payments, Insurance, Utilities & Energy sectors.
Chief of Staff & Director, Program Management
Get to know the fiduciaries steering Trūata toward a prosperous future through
astute ethical, legal, and financial governance.
Board Member
In her previous, 12-year tenure as Mastercard’s Chief Financial Officer, Martina Hund-Mejean increased the company’s market cap from $25 billion to over $200 billion by growing its core business.
Board Member
Board Member
Mohamed Abdelsadek is Executive Vice President of Insights and Analytics at Mastercard Data & Services. He leads a global team focused on developing services and platforms that help customers use data and insights to make smarter decisions with better outcomes.
Board Member
Board Member
Caroline Louveaux is the EVP/Chief Privacy Officer for Mastercard. She is leading the global team responsible for legal compliance, policy and regulatory engagement on privacy and data protection.
Board Member
Board Member
As an entrepreneur and scientist, Barry Smyth’s research interests cover a broad range of topics, including artificial intelligence, case-based reasoning, and recommender systems.
Board Member
Board Member
Silvio Barzi is an experienced executive, with prior roles including Chief Executive Officer for UniCredit Consumer Finance, and Partner at Booz Allen Hamilton and McKinsey & Company.
Board Member
Data is the engine of the new economy.
Is it your time to get in the driver’s seat?