Resources

Check out Trūata’s extensive range of thought leadership
articles, white papers, reports, videos, and webinars.

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Data Privacy in the US: Exploring consumer attitudes and new horizons
Report

Data Privacy in the US: Exploring consumer attitudes and new horizons

The protection of privacy is now as much of an economic necessity for the US as it is a fundamental right for the consumers fueling its market value.

Privacy Engineering Challenges in a Big Data Economy
Article 5 min read

The Challenges of Privacy Engineering in a Big Data Economy

Despite having only come to the fore in recent years, the field of privacy engineering is rapidly evolving to meet the rising demands and plethora of complex challenges presented by the big data economy. Privacy engineering is not only becoming integral to data-driven businesses because of regulatory demands and hyper-automation strategies, it is also a discipline that leads to enhanced products, increased consumer trust and bottom-line growth.

No More Chalk vs Cheese - The Coming Together of Business Competitiveness and Data Privacy
Report

No More Chalk vs Cheese – The Coming Together of Business Competitiveness and Data Privacy

In the absence of a global data privacy standard, this paper, co-authored by Mastercard and Truata, explores how the multitudinous data privacy laws need no longer leave businesses with a chalky aftertaste.

Brazil: Data Privacy Insights and Consumer Trends 2021
Report

The future of privacy in Latin America’s largest economy: insights from Brazil

Consumers in Brazil are calling for more than data protection laws; they want brands to do more to protect privacy. Access the report for Brazilian consumer insights on data privacy.

Global Consumer State of Mind Report 2021
Report

Global Consumer State of Mind Report 2021

The Global Consumer State of Mind Report is an annual benchmark study produced by Trūata.

The insights capture the views of 8,000 consumers across the UK, France, Brazil, South Korea and the USA to derive the key challenges and fears that consumers face around data privacy.

One year on: prevention is better than cure when it comes to protecting privacy
Article 4 min read

Prevention is better than cure when it comes to protecting privacy

In little over a year, the dynamics of the workplace and everyday social interactions have been completely transformed. The Covid-19 pandemic has had far-reaching implications across society, and privacy concerns have been thrust into the spotlight. Data and analytics programmes, which were introduced to help combat and curb the spread of Covid-19, have the potential to present future risks in terms of protecting privacy, if adequate safeguards are not put in place to avoid the potentially excessive collection and unlawful repurposing of personal data.

#ChooseToChallenge: celebrating the voices of women in tech
Article 5 min read

#ChooseToChallenge: celebrating the voices of women in tech

International Women’s Day is an opportune reminder to assess where we are as individuals, organizations and as a society. While stories of successful female tech leaders – the likes of Sheryl Sandberg, Gillian Tans and Whitney Wolfe Herd – are now hitting the headlines, these women still remain the exception to the rule. So, how does one cultivate a culture of inclusion and diversity?

Executive Insights on Shifting Data Strategies
Article 4 min read

Executive Insights on Shifting Data Strategies

In this article on data strategies, from IDG Connect, Truata’s CEO, Felix Marx discusses how 2021 is the year for organizations to make quick decisions regarding technology adoption, invest in data-processing infrastructures and tackle issues surrounding data privacy with the utmost attention.

Pseudonymization As A Solution For International Data Transfers
White paper

Pseudonymization As A Solution For International Data Transfers

This step-by-step guide explains how pseudonymization can work as an efficient and effective solution for international data transfers

Formal Privacy Models: K-anonymity And Differential Privacy
White paper

Formal Privacy Models: K-anonymity And Differential Privacy

An introduction to K-anonymity and Differential Privacy. Explore the application and reasoning behind these formal privacy models.

What They Don’t Tell You About Pseudonymization
Article 6 min read

What They Don’t Tell You About Pseudonymization

In our Big Data world, a world where artificial intelligence and machine learning “feed” off the ever-growing abundance of personal data, issues surrounding privacy and data protection are more prevalent than ever. However, while developments in technology are often seen as the crux of the problem, they can also be used as the solution, as evidenced in the recent international data transfer supplementary measures laid out by the EDPB. Pseudonymization is one such approach to overcoming the conflict that exists between the commercial need to utilize personal data and the need to protect the right to data protection and privacy.