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No More Chalk vs Cheese – The Coming Together of Business Competitiveness and Data Privacy

In the absence of a global data privacy standard, this paper, co-authored by Mastercard and Truata, explores how the multitudinous data privacy laws need no longer leave businesses with a chalky aftertaste.


Is Data Anonymization Nothing More Than An Easy Guessing Game?

Is Data Anonymization nothing more than an easy Guessing Game? The answer is no. But by the way some claim to “anonymize” data, you’d sure think so!

Brazil: Data Privacy Insights and Consumer Trends 2021

The future of privacy in Latin America’s largest economy: insights from Brazil

Consumers in Brazil are calling for more than data protection laws; they want brands to do more to protect privacy. Access the report for Brazilian consumer insights on data privacy.


Global Consumer State of Mind Report 2021

The Global Consumer State of Mind Report is an annual benchmark study produced by Trūata.

The insights capture the views of 8,000 consumers across the UK, France, Brazil, South Korea and the USA to derive the key challenges and fears that consumers face around data privacy.

Article 4 min read

One year on: prevention is better than cure when it comes to protecting privacy

In little over a year, the dynamics of the workplace and everyday social interactions have been completely transformed. The Covid-19 pandemic has had far-reaching implications across society, and privacy concerns have been thrust into the spotlight. Data and analytics programmes, which were introduced to help combat and curb the spread of Covid-19, have the potential to present future risks in terms of protecting privacy, if adequate safeguards are not put in place to avoid the potentially excessive collection and unlawful repurposing of personal data.

Article 5 min read

#ChooseToChallenge: celebrating the voices of women in tech

International Women’s Day is an opportune reminder to assess where we are as individuals, organizations and as a society. While stories of successful female tech leaders – the likes of Sheryl Sandberg, Gillian Tans and Whitney Wolfe Herd – are now hitting the headlines, these women still remain the exception to the rule. So, how does one cultivate a culture of inclusion and diversity?

White paper

Pseudonymization As A Solution For International Data Transfers

This step-by-step guide explains how pseudonymization can work as an efficient and effective solution for international data transfers

White paper

Formal Privacy Models: K-anonymity And Differential Privacy

An introduction to K-anonymity and Differential Privacy. Explore the application and reasoning behind these formal privacy models.

Article 6 min read

What They Don’t Tell You About Pseudonymization

In our Big Data world, a world where artificial intelligence and machine learning “feed” off the ever-growing abundance of personal data, issues surrounding privacy and data protection are more prevalent than ever. However, while developments in technology are often seen as the crux of the problem, they can also be used as the solution, as evidenced in the recent international data transfer supplementary measures laid out by the EDPB. Pseudonymization is one such approach to overcoming the conflict that exists between the commercial need to utilize personal data and the need to protect the right to data protection and privacy.

White paper

A Post-Schrems II World: 5 Insights For International Data Transfers

Since the landmark CJEU ‘Schrems II’ ruling in mid-July, businesses have been grappling with the unknown and trying to navigate the uncertainty around how lawful international data transfers will be conducted moving forward.


Interactive Guide: The Future of Privacy

For any business, consumer data presents an unrivalled opportunity to gain a competitive advantage.

Read now to discover how to safely navigate the evolving global data protection landscape by embedding privacy into your data analytics.