Data privacy and digital trust: A balancing act which hinges on the customer
This article from Trūata‘s CMO, Shallu Behar-Sheehan recently appeared in Marketing Tech.
Author: Trūata
Why Data Can Hold The Key To Relationships That Go Beyond The Festive Season
The COVID-19 pandemic has accelerated years of change in just eight months, particularly in the way companies across the globe conduct business. Specifically, it has driven an unprecedented number of people online, to shop and perform numerous transactions which they can no longer do in person – and companies and industries, including retail, have responded in turn.
How Will A No-Deal Brexit Impact Data Protection Practices
With negotiations at an impasse, a no-deal Brexit is looking ever more likely. If we get to Dec 31st without a withdrawal agreement, how will this affect the transfer of personal data between the EU and UK?
Trūata Partners with Mastercard to Launch its New Privacy-enhanced Self-service Analytics Portal for Financial Institutions
New analytics solution will empower Mastercard’s customers to drive business growth through anonymized data
Trūata Addresses Global Data Privacy Concerns with Launch of New Risk Assessment Solution
Comprehensive privacy risk assessment solution delivers the forensic ability to identify and measure the hidden privacy risks within datasets
Trūata Rewarded for Commitment to Data Privacy with New ISO Certification
Privacy-enhanced data analytics solutions provider has been awarded ISO 27701 certification for its ability to deliver privacy and data protection by design
Why The Marketing Team Must Be The Custodians Of Consumer Privacy
Data privacy has never been a more important issue for consumers. The COVID-19 pandemic has thrust the topic into the spotlight, with constant questions over track and trace practices, and confusion about collecting and storing citizen data.
The Evolving Global Privacy Framework
There are few certainties in 2020 given the global geo-political, social and economic landscape. What in January looked like an already complicated year changed immeasurably as Covid-19 spread around the globe. The global response by nation states to the pandemic, unprecedented in the modern era, brought the privacy of citizens to the fore yet again as governments sought to use smart devices to track the spread of the virus by collecting and processing data about the user’s movements and behavior.
Trūata Announces Global Top 100 Data Visionaries in Industry First List
The list recognises individuals that are enabling organisations to unlock the value of data, lead transformation and place trust at the heart of their business
Over Three-quarters (77%) of Global Consumers Believe They Should Own Their ‘Digital Selves’
Consumer report released by Trūata sheds light on our digital shadow
Trūata Joins Rolls-Royce’s new COVID-19 Alliance
Leading privacy-enhanced analytics solutions provider to work with Rolls-Royce and other industry leaders as part of the Emergent Alliance
Top Data Visionaries Across the Globe to be Unveiled
Truata has today announced the nominations for its industry first, Top 100 Data Visionaries list are now open.