Consumer privacy fears highlighted in new report
2 min read

Consumer privacy fears highlighted in new report

Trūata’s Global Consumer State of Mind Report has been featured in a recent article from ComputerWeekly.com. The report is a valuable asset for data-driven organizations that are keen to take a deep dive into the trends and trajectories of consumer behaviors.

Techround Interview with Felix Marx
4 min read

Techround Interview with Felix Marx

Trūata is a privacy-enhancing data solutions provider. In today’s privacy-conscious world, organizations are having to rethink the way that they work with personal data. In order to unlock the full potential of data while retaining customer loyalty, organizations need to ensure that this data is safeguarded. We exist for this very reason – to help those organizations to succeed in our data-driven economy.

A Year in Review: Why 2020 Has Pushed Data Privacy Into The Spotlight
5 min read

A Year in Review: Why 2020 Has Pushed Data Privacy Into The Spotlight

Paying attention to data privacy and security is no longer optional. This year alone has witnessed several landmark data protection and privacy events, including record-breaking fines for HIPAA violations, the handing down of the Schrems II ruling from the European Court of Justice, and the start of enforcement of the California Consumer Privacy Act of 2018 (CCPA). EU data protection authorities levied multi-million Euro fines on companies for GDPR violations, in spite of the battle against COVID-19.

Why Data Can Hold The Key To Relationships That Go Beyond The Festive Season
3 min read

Why Data Can Hold The Key To Relationships That Go Beyond The Festive Season

The COVID-19 pandemic has accelerated years of change in just eight months, particularly in the way companies across the globe conduct business. Specifically, it has driven an unprecedented number of people online, to shop and perform numerous transactions which they can no longer do in person – and companies and industries, including retail, have responded in turn.

Leveraging Data Analytics In A Privacy-Conscious World
4 min read

Leveraging Data Analytics In A Privacy-Conscious World

Aoife Sexton is an expert in data privacy. She works at Dublin-based data anonymisation and privacy-enhancing technology company Trūata as its Chief Privacy Officer. Here, she discusses how the future of data analytics will evolve, how that data can be protected and the danger of “privacy paralysis”.