Author: Trūata

Changed behaviours and accelerated digital transformation triggered by the pandemic have become catalysts for conversations surrounding data privacy and consumers are making their expectations known. Our Global Consumer State of Mind Report, which captured the views of 8,000 consumers across the globe found that people want to take back control of their digital selves – something they believe they’ve lost during the pandemic.

For a nerve-racking period of six months, the UK’s data protection practices were under close examination. A review was being undertaken, as the government was given time to prove it could continue to operate to the rigors of the GDPR following its exit from the EU. Following this review process, and demonstrating the importance of international transfers of personal data to the new data economy and global privacy framework, the European Commission adopted a decision backed by representatives of the EU countries in favor of granting the UK data ‘adequacy’, paving the way for personal data to be transferred freely from the EU to the UK.

Building on its momentum in Europe, Trūata is now expanding into Latin America. Launched in 2018 to help businesses harness data analytics while upholding high privacy standards, Trūata is bringing its self-service analytics platform to financial institutions in Brazil in collaboration with Mastercard.