Changed behaviours and accelerated digital transformation triggered by the pandemic have become catalysts for conversations surrounding data privacy and consumers are making their expectations known. Our Global Consumer State of Mind Report, which captured the views of 8,000 consumers across the globe found that people want to take back control of their digital selves – something they believe they’ve lost during the pandemic.
For a nerve-racking period of six months, the UK’s data protection practices were under close examination. A review was being undertaken, as the government was given time to prove it could continue to operate to the rigors of the GDPR following its exit from the EU. Following this review process, and demonstrating the importance of international transfers of personal data to the new data economy and global privacy framework, the European Commission adopted a decision backed by representatives of the EU countries in favor of granting the UK data ‘adequacy’, paving the way for personal data to be transferred freely from the EU to the UK.
Building on its momentum in Europe, Trūata is now expanding into Latin America. Launched in 2018 to help businesses harness data analytics while upholding high privacy standards, Trūata is bringing its self-service analytics platform to financial institutions in Brazil in collaboration with Mastercard.
Trūata’s Global Consumer State of Mind Report 2021 recently featured in an article on Tech News Pro.
More than three quarters (76%) of global consumers believe that brands need to do more to protect their data privacy
Privacy to become the new sustainability as Trūata’s Global Consumer State of Mind Report 2021 reveals 62% of global consumers view it as a key differentiator when choosing a brand
Trūata’s Global Consumer State of Mind Report has been featured in a recent article from ComputerWeekly.com. The report is a valuable asset for data-driven organizations that are keen to take a deep dive into the trends and trajectories of consumer behaviors.
Over three-quarters (77%) of global consumers have taken steps to reduce their digital footprint for fear that they are losing control of their privacy
Trūata’s Global Consumer State of Mind Report 2021 finds nearly half (48%) of consumers have lost control over how much data is stored about them, with 49% feeling that COVID-19 restrictions forced them into expanding their digital footprint this year
Trūata Partners with Mastercard to Launch its New Privacy-enhanced Self-service Analytics Portal for Financial Institutions
New analytics solution will empower Mastercard’s customers to drive business growth through anonymized data
Comprehensive privacy risk assessment solution delivers the forensic ability to identify and measure the hidden privacy risks within datasets
Privacy-enhanced data analytics solutions provider has been awarded ISO 27701 certification for its ability to deliver privacy and data protection by design
The list recognises individuals that are enabling organisations to unlock the value of data, lead transformation and place trust at the heart of their business
Consumer report released by Trūata sheds light on our digital shadow