IBM and Trūata partner to help businesses assess privacy risk in data with advanced Fingerprint technology
Trūata has announced the launch of its partner solution with IBM to help organizations to understand the privacy risk in their data.
Author: Trūata
Trūata granted patent by USPTO that addresses the privacy concerns in mobility data
Trūata has announced the issuance of a new patent from the United States Patent and Trademark Office, further strengthening the foundations of its intellectual property.
Trūata Calibrate now available in the Microsoft Azure Marketplace
Trūata, the privacy-enhanced data analytics solutions provider, has announced the availability of Trūata Calibrate in the Microsoft Azure Marketplace.
Consumers are calling the shots when it comes to data privacy
Changed behaviours and accelerated digital transformation triggered by the pandemic have become catalysts for conversations surrounding data privacy and consumers are making their expectations known. Our Global Consumer State of Mind Report, which captured the views of 8,000 consumers across the globe found that people want to take back control of their digital selves.
UK passes ‘adequacy’ test but are calls for GDPR protection cuts a step too far?
For a nerve-racking period of six months, the UK’s data protection practices were under close examination. A review was being undertaken, as the government was given time to prove it could continue to operate to the rigors of the GDPR following its exit from the EU.
Trūata expands global footprint to Brazil in collaboration with Mastercard
Building on its momentum in Europe, Trūata is now expanding into Latin America. Launched in 2018 to help businesses harness data analytics while upholding high privacy standards, Trūata is bringing its self-service analytics platform to financial institutions in Brazil in collaboration with Mastercard.
Global consumers believe that brands need to do more to protect their data privacy
Trūata’s Global Consumer State of Mind Report 2021 recently featured in an article on Tech News Pro.
More than three quarters (76%) of global consumers believe that brands need to do more to protect their data privacy
Privacy to become the new sustainability as Trūata’s Global Consumer State of Mind Report 2021 reveals 62% of global consumers view it as a key differentiator when choosing a brand
Consumer privacy fears highlighted in new report
Trūata’s Global Consumer State of Mind Report has been featured in a recent article from ComputerWeekly.com. The report is a valuable asset for data-driven organizations that are keen to take a deep dive into the trends and trajectories of consumer behaviors.
Over three-quarters (77%) of global consumers have taken steps to reduce their digital footprint for fear that they are losing control of their privacy
Trūata’s Global Consumer State of Mind Report 2021 finds nearly half (48%) of consumers have lost control over how much data is stored about them, with 49% feeling that COVID-19 restrictions forced them into expanding their digital footprint this year
Trūata Partners with Mastercard to Launch its New Privacy-enhanced Self-service Analytics Portal for Financial Institutions
New analytics solution will empower Mastercard’s customers to drive business growth through anonymized data
Trūata Addresses Global Data Privacy Concerns with Launch of New Risk Assessment Solution
Comprehensive privacy risk assessment solution delivers the forensic ability to identify and measure the hidden privacy risks within datasets