The accelerated adoption of technological innovations to optimise every aspect of our lives not only generates large volumes of data around our activities but also heavily relies on this data. The potential benefits to be gained from the use of this data serves both individuals and organizations.
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Trūata Calibrate now available in the Microsoft Azure Marketplace
Explore the potential of federated learning – secure data and protect privacy in an AI-driven world. Privacy and security concerns have led the charge for ML technology that can work in a way that preserves consumer privacy, which is why federated learning (FL) has gained such momentum.
Organizations that adopt a proactive, privacy-centric approach will be better positioned to manage regulatory risk.
Changed behaviours and accelerated digital transformation triggered by the pandemic have become catalysts for conversations surrounding data privacy and consumers are making their expectations known. Our Global Consumer State of Mind Report, which captured the views of 8,000 consumers across the globe found that people want to take back control of their digital selves.
For a nerve-racking period of six months, the UK’s data protection practices were under close examination. A review was being undertaken, as the government was given time to prove it could continue to operate to the rigors of the GDPR following its exit from the EU.
Building on its momentum in Europe, Trūata is now expanding into Latin America. Launched in 2018 to help businesses harness data analytics while upholding high privacy standards, Trūata is bringing its self-service analytics platform to financial institutions in Brazil in collaboration with Mastercard.
Trūata’s Global Consumer State of Mind Report 2021 recently featured in an article on Tech News Pro.
More than three quarters (76%) of global consumers believe that brands need to do more to protect their data privacy
Privacy to become the new sustainability as Trūata’s Global Consumer State of Mind Report 2021 reveals 62% of global consumers view it as a key differentiator when choosing a brand