Paying attention to data privacy and security is no longer optional. This year alone has witnessed several landmark data protection and privacy events, including record-breaking fines for HIPAA violations, the handing down of the Schrems II ruling from the European Court of Justice, and the start of enforcement of the California Consumer Privacy Act of 2018 (CCPA). EU data protection authorities levied multi-million Euro fines on companies for GDPR violations, in spite of the battle against COVID-19.
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Trūata expands global footprint to Brazil in collaboration with Mastercard
Trūata’s Global Consumer State of Mind Report has been featured in a recent article from ComputerWeekly.com. The report is a valuable asset for data-driven organizations that are keen to take a deep dive into the trends and trajectories of consumer behaviors.
Changed behaviours and accelerated digital transformation triggered by the pandemic have become catalysts for conversations surrounding data privacy and consumers are making their expectations known. Our Global Consumer State of Mind Report, which captured the views of 8,000 consumers across the globe found that people want to take back control of their digital selves – something they believe they’ve lost during the pandemic.
For a nerve-racking period of six months, the UK’s data protection practices were under close examination. A review was being undertaken, as the government was given time to prove it could continue to operate to the rigors of the GDPR following its exit from the EU. Following this review process, and demonstrating the importance of international transfers of personal data to the new data economy and global privacy framework, the European Commission adopted a decision backed by representatives of the EU countries in favor of granting the UK data ‘adequacy’, paving the way for personal data to be transferred freely from the EU to the UK.
Trūata’s Global Consumer State of Mind Report 2021 recently featured in an article on Tech News Pro.
More than three quarters (76%) of global consumers believe that brands need to do more to protect their data privacy
Privacy to become the new sustainability as Trūata’s Global Consumer State of Mind Report 2021 reveals 62% of global consumers view it as a key differentiator when choosing a brand
Over three-quarters (77%) of global consumers have taken steps to reduce their digital footprint for fear that they are losing control of their privacy
Trūata’s Global Consumer State of Mind Report 2021 finds nearly half (48%) of consumers have lost control over how much data is stored about them, with 49% feeling that COVID-19 restrictions forced them into expanding their digital footprint this year