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Trūata expands global footprint to Brazil in collaboration with Mastercard

Trūata expands global footprint to Brazil in collaboration with Mastercard

Building on its momentum in Europe, Trūata is now expanding into Latin America. Launched in 2018 to help businesses harness data analytics while upholding high privacy standards, Trūata is bringing its self-service analytics platform to financial institutions in Brazil in collaboration with Mastercard.
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A Year in Review: Why 2020 Has Pushed Data Privacy Into The Spotlight
5 min read

A Year in Review: Why 2020 Has Pushed Data Privacy Into The Spotlight

Paying attention to data privacy and security is no longer optional. This year alone has witnessed several landmark data protection and privacy events, including record-breaking fines for HIPAA violations, the handing down of the Schrems II ruling from the European Court of Justice, and the start of enforcement of the California Consumer Privacy Act of 2018 (CCPA). EU data protection authorities levied multi-million Euro fines on companies for GDPR violations, in spite of the battle against COVID-19.

Consumer privacy fears highlighted in new report
2 min read

Consumer privacy fears highlighted in new report

Trūata’s Global Consumer State of Mind Report has been featured in a recent article from ComputerWeekly.com. The report is a valuable asset for data-driven organizations that are keen to take a deep dive into the trends and trajectories of consumer behaviors.

Consumers are calling the shots when it comes to data privacy
2 min read

Consumers are calling the shots when it comes to data privacy

Changed behaviours and accelerated digital transformation triggered by the pandemic have become catalysts for conversations surrounding data privacy and consumers are making their expectations known. Our Global Consumer State of Mind Report, which captured the views of 8,000 consumers across the globe found that people want to take back control of their digital selves – something they believe they’ve lost during the pandemic.

UK passes ‘adequacy’ test but are calls for GDPR protection cuts a step too far?
2 min read

UK passes ‘adequacy’ test but are calls for GDPR protection cuts a step too far?

For a nerve-racking period of six months, the UK’s data protection practices were under close examination. A review was being undertaken, as the government was given time to prove it could continue to operate to the rigors of the GDPR following its exit from the EU. Following this review process, and demonstrating the importance of international transfers of personal data to the new data economy and global privacy framework, the European Commission adopted a decision backed by representatives of the EU countries in favor of granting the UK data ‘adequacy’, paving the way for personal data to be transferred freely from the EU to the UK.