Privacy-enhanced analytics. Truata Anonymization. Solution

About Us

Unlocking Business Growth. Protecting Privacy.

Privacy-enhanced analytics can optimize marketing programs to deliver sustained growth in customer acquisition, retention and development activities. Effective data-driven decisions can lead to sales and margin improvements. New revenue streams can be identified for your business through the monetization of your data assets.

By working with data anonymized by Trūata you can focus on growing your business and extracting the maximum value from your data while complying with privacy regulations.

Build Customer Trust – Demonstrate to customers your commitment to the ethical use of data and drive brand preference.

Deliver Better Insights – Run privacy-enhanced analytics on consented & unconsented customer base, including past and present granular data leading to deeper findings.

Mitigate Risk – Trūata takes on the responsibility for the data anonymization meaning your teams can focus on core business activities.


Solution       Use Cases       Mastercard Case Study       Contact Us


The Four Pillars of the Trūata Anonymization Solution

STRUCTURAL SAFEGUARDS – governed by a constitution and a trust foundation document to ensure independence

LEGAL SAFEGUARDS – strict privacy safeguards ensure our full commitment to the ethical use of data

ORGANISATIONAL CONTROLS – privacy by design processes are embedded throughout our operations and organisation

TECHNOLOGY PLATFORM – includes a multi-step process customised to each customer’s data set

Four Pillars       How it Works

Customers & Partners


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Join Us


Trūata is currently recruiting for roles in engineering, data science, product and finance. Check out our open positions and discover your next opportunity.

Current Positions:

Data Engineer: As a data engineer, you will build analytic tools/reports providing customer insights into their...... Chief Marketing Officer: As the Chief Marketing Officer, your role is to provide the vision and leadership necessary to......

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Get in touch

Contact Us


1st Floor, Silverstone House,
Ballymoss Road,
Dublin 18,
D18 A7K7,


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