About Us
Unlocking Business Growth. Protecting Privacy.
Privacy-enhanced analytics can optimize marketing programs to deliver sustained growth in customer acquisition, retention and development activities. Effective data-driven decisions can lead to sales and margin improvements. New revenue streams can be identified for your business through the monetization of your data assets.
By working with data anonymized by Trūata you can focus on growing your business and extracting the maximum value from your data while complying with privacy regulations.
Build Customer Trust – Demonstrate to customers your commitment to the ethical use of data and drive brand preference.
Deliver Better Insights – Run privacy-enhanced analytics on consented & unconsented customer base, including past and present granular data leading to deeper findings.
Mitigate Risk – Trūata takes on the responsibility for the data anonymization meaning your teams can focus on core business activities.
Solution
The Four Pillars of the Trūata Anonymization Solution
STRUCTURAL SAFEGUARDS – governed by a constitution and a trust foundation document to ensure independence
LEGAL SAFEGUARDS – strict privacy safeguards ensure our full commitment to the ethical use of data
ORGANISATIONAL CONTROLS – privacy by design processes are embedded throughout our operations and organisation
TECHNOLOGY PLATFORM – includes a multi-step process customised to each customer’s data set
Latest News & Events
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16 / 07 / 2019
Don’t believe the hype: data privacy myths are a ticking time bomb
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16 / 07 / 2019
Vital statistics - How has enterprise adapted to changing attitudes on data protection
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03 / 07 / 2019
Mastercard drives business growth and protects consumers with new innovative service
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21 / 05 / 2019
How has GDPR actually affected businesses?
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Insights
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16 / 08 / 2019
Building Trust and Unlocking Value
Video: Trust is at the heart of everything we do. That’s especially true when it comes to personal data.
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08 / 08 / 2019
Is Data Anonymization Nothing More Than an Easy Guessing Game?
The answer is no. But by the way some claim to “anonymize” data, you’d certainly think so!
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07 / 08 / 2019
Case Study: Mastercard Business Intelligence Platform
Mastercard needed a data anonymization solution that would scale easily and meet both its own leading privacy standards and those set forth by GDPR.
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Customers & Partners
Associations
Join Us
Careers
Trūata is currently recruiting for roles in engineering, data science, product and finance. Check out our open positions and discover your next opportunity.
Current Positions:
Data Engineer: As a data engineer, you will build analytic tools/reports providing customer insights into their......Read More →
Data Scientist: As a Data Scientist, you will be required to develop robust privacy and risk management software,......Read More →
Get in touch
Contact Us
Trūata
1st Floor, Silverstone House,
Ballymoss Road,
Sandyford,
Dublin 18,
D18 A7K7,
Ireland