About Truata

Your Trusted Partner in Privacy-Enhanced Analytics

Truata delivers privacy-enhanced data management and analytics solutions to help clients unlock business growth while protecting customer privacy.

ROI of Privacy Truata

Maximize the value of your data
  • Run analytics on anonymized consented & unconsented users
  • Keep granular data for longer periods
Build and reinforce customer trust
  • Demonstrate to customers your commitment to the ethical use of data
  • Enhanced privacy for customers
Minimize your risk of non-compliance
  • Truata takes the responsibility for the anonymization process
  • Fully separate personal data from anonymized data


Solution       Use Cases      Mastercard Case Study      Contact Us


The Future of Privacy

The Truata team have developed a series of resources exploring the future of privacy in the digital age. The Global Consumer State of Mind Report sheds light on our digital shadow and why trustworthy brands will be more successful.  The Mindful Data Mining white paper discusses how responsible data analysis can deliver profound social good without eroding the data protection rights of individuals. The Synthetic Data white paper demonstrates the privacy risk contained within a synthetic dataset and how it can be objectively quantified. The Equilibrium Webinar Series examines the data and privacy trends and developments impacting businesses in 2020 and beyond.

Global Consumer State of Mind Report
Global Consumer State of Mind Report
Mindful Data Mining White Paper
Mindful Data Mining White Paper
Synthetic Data White Paper
Synthetic Data White Paper
Equilibrium Webinar Series - Privacy-enhanced analytics
Equilibrium Webinar Series


Customers & Partners


  • IAPP

Join Us


Trūata is currently recruiting for roles in engineering, data science, product and finance. Check out our open positions and discover your next opportunity.

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