Unlocking Business Growth. Protecting Privacy.
Privacy-enhanced analytics can optimize marketing programs to deliver sustained growth in customer acquisition, retention and development activities. Effective data-driven decisions can lead to sales and margin improvements. New revenue streams can be identified for your business through the monetization of your data assets.
By working with data anonymized by Trūata you can focus on growing your business and extracting the maximum value from your data while complying with privacy regulations.
Build Customer Trust – Demonstrate to customers your commitment to the ethical use of data and drive brand preference.
Deliver Better Insights – Run privacy-enhanced analytics on consented & unconsented customer base, including past and present granular data leading to deeper findings.
Mitigate Risk – Trūata takes on the responsibility for the anonymization of data meaning your teams can focus on core business activities.
The Four Pillars of the Trūata Anonymization Solution
STRUCTURAL SAFEGUARDS – governed by a constitution and a trust foundation document to ensure independence
LEGAL SAFEGUARDS – strict privacy safeguards ensure our full commitment to the ethical use of data
ORGANISATIONAL CONTROLS – privacy by design processes are embedded throughout our operations and organisation
TECHNOLOGY PLATFORM – includes a multi-step process customised to each customer’s data set
Latest News & Events
Don’t believe the hype: data privacy myths are a ticking time bomb
Business Computing World - Maurice Coyle, Chief Data Scientist at Trūata, discusses the myths around data privacyRead in full
16 / 07 / 2019
Vital statistics - How has enterprise adapted to changing attitudes on data protection
21 / 05 / 2019
How has GDPR actually affected businesses?
17 / 05 / 2019
Bringing Down the House - The Risky Choice of Using In-House Anonymisation
01 / 04 / 2019
Trūata Appoints Martina Hund-Mejean to Board of Directors
27 / 06 / 2019
Video: Unlocking Business Growth with Anonymized Data
Working with data anonymized by Truata means it is no longer considered personal data and you can focus on growing your business
Read in full
05 / 06 / 2019
Trūata nominated for two awards - Emerging Tech Product and Implementation of AI
The National Fellowship & Industry Awards Nominee
Read in full
24 / 05 / 2019
Moving the Dial on Customer Trust
How companies can use privacy as a differentiator and the role of the GDPR
Read in full
Trūata is currently recruiting for roles in engineering, data science, product and finance. Check out our open positions and discover your next opportunity.
Current Positions:Chief Marketing Officer: As the Chief Marketing Officer, your role is to provide the vision and leadership necessary to...... Software Engineer - Web Backend: Trūata is looking for a talented Software Engineer - Web Backend, to join our rapidly growing Web......
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