Do more with your data—
at speed and at scale.

Reimagine your strategy with frictionless privacy technology.

Unlock data. Protect privacy.
Drive growth.

Trūata engineers privacy-enhancing solutions which integrate with your existing
infrastructure, fostering cross-departmental collaboration and effective data
management. Extract maximum value from your data while energizing growth,
boosting brand reputation, and mitigating privacy risks.

76 %

of global consumers believe companies need to do more to protect their data privacy online

69 %

are more likely to be loyal to a brand that uses their personal data appropriately

^{Source: Trūata Global Consumer State of Mind Report 2021}

Fuel your commercial strategy
with privacy-enhanced data

Trūata solutions empower businesses to unleash powerful insights while
complying with the highest global data protection standards.

What do you want to achieve?

Privacy and compliance

Build consumer trust
through transparent
data use

Implement the right safeguards and controls to create and maintain trusting relationships with customers, partners, and regulators.

Explore privacy and compliance

Growth and monetization

Facilitate seamless
automation with intuitive technology

With access to privacy-enhanced data and analytics, core teams have the tools to strategize, innovate, and enhance customer experience.

Explore growth and monetization

Risk mitigation

Maximize data utility—
and minimize
privacy risk

Trūata solutions and technologies maximize the value of data analytics, while minimizing the risks associated with privacy exposure.

Explore risk mitigation

Latest content

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Article

5 practical ways to bake privacy into your InfoSec strategy

Building a data protection strategy that considers the nuanced interplay between data security and data protection can be daunting, but here are five practical steps that InfoSec teams can follow to get started.

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IBM Data Privacy Risk Assessment for IBM Cloud Pak for Data

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IBM and Trūata partner to help businesses assess privacy risk in data with advanced Fingerprint technology

Trūata has announced the launch of its partner solution with IBM to help organizations to understand the privacy risk in their data.

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Interview with Dimitrios Dosis, President of Mastercard Advisors

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Video

Mastercard & Trūata: shaping a data-driven future with a privacy-first mindset

President of Mastercard Advisors, Dimitrios Dosis, discusses the importance of powering data-driven innovation with a privacy-first mindset and how its partnership with Trūata makes this possible.

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Understanding hidden privacy risks in your data

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White paper

Beneath the surface: understanding hidden privacy risks in your data

Extracting value from data — securely and ethically — has fast become a business imperative. This paper explores the power and pitfalls of emerging privacy-enhancing technologies when applied within an organization to minimize data protection risks without de-valuing data.

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Anonymizing data: everything you need to know

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Article

Anonymizing data: everything you need to know

Forward-thinking organizations around the world are looking towards data anonymization as a proactive solution for overcoming the commercial challenges presented by increasingly stringent data privacy regulations and rising consumer concerns.

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Products

Trūata’s team of industry-leading experts are specialists in privacy risk assessment,
de-identification, and the true anonymization of data.

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Trūata Calibrate

Automate risk assessments and perform forensically targeted privacy risk reductions to operationalize privacy-compliant data flows.

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Trūata Combined Analytics

Combined Analytics is a collaborative analytics exchange platform that enables businesses to safely share and access untapped customer insights from trusted third-party partners to optimize campaigns and unlock new revenue potential.

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Trūata Anonymization Service (TAS)

Harness a unique controller-to-controller relationship to anonymize and leverage data while meeting the highest global regulatory thresholds.

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Trūata Pioneer

Self-service analytics platform that enables organizations to generate on-demand business intelligence reports that are privacy-compliant, safe to share and provide richer insights derived from privacy-enhanced data.

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Trūata Privacy Enhanced Analytics Platform (PEAP)

Conduct analyses on anonymized transactional data via a SaaS-based platform.

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Trūata Workshop Series

Learn from our data science and privacy teams how to navigate the evolving privacy regulation landscape—and act on prime opportunities presented to your organization.

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