Truata, Protecting Privacy. Powering Results.

About Truata

Your Trusted Partner in Privacy-Enhanced Analytics

Truata delivers privacy-enhanced data management and analytics solutions to help clients unlock business growth while protecting customer privacy.

Maximize the value of your data

• Run analytics on anonymized consented & unconsented users
• Keep granular data for longer periods

Build and reinforce customer trust

• Demonstrate to customers your commitment to the ethical use of data
• Enhanced privacy for customers

Minimize your risk of non-compliance

• Truata takes the responsibility for the anonymization process
• Fully separate personal data from anonymized data

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The Future of Privacy

The Truata team have developed a series of resources exploring the future of privacy in the digital age. The Global Consumer State of Mind Report sheds light on our digital shadow and why trustworthy brands will be more successful.  The Mindful Data Mining white paper discusses how responsible data analysis can deliver profound social good without eroding the data protection rights of individuals. The Synthetic Data white paper demonstrates the privacy risk contained within a synthetic dataset and how it can be objectively quantified. The Equilibrium Webinar Series examines the data and privacy trends and developments impacting businesses in 2020 and beyond.

Latest News & Events

‍23 / 06 / 2020

Truata announces Global Top 100 Data Visionaries in industry first list

The list recognises individuals that are enabling organisations to unlock the value of data, lead transformation and place trust at the heart of their business

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  ‍19 / 05 / 2020

  Over three-quarters (77%) of global consumers believe they should own their ‘digital selves’

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  ‍07 / 05 / 2020

  How genuine anonymized patient data will unlock the potential of healthcare

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  ‍16 / 04 / 2020

  Truata joins Rolls-Royce’s new COVID-19 alliance to provide key data insights in bid to tackle global pandemic

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  ‍31 / 03 / 2020

  The data dilemma: changing the privacy landscape post COVID-19

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Careers

Trūata is currently recruiting for roles in engineering, data science, product and finance. Check out our open positions and discover your next opportunity.

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