Trūata Addresses Global Data Privacy Concerns with Launch of New Risk Assessment Solution

Comprehensive privacy risk assessment solution delivers the forensic ability to identify and measure the hidden privacy risks within datasets

Dublin, Ireland, 13th October 2020 – Trūata, the privacy-enhanced data analytics solutions provider, has today announced the launch of Trūata Calibrate – a new risk assessment solution that enables companies to consistently identify and score privacy risks in their datasets, within their own data environments.

Trūata Calibrate provides organisations with a greater understanding of their data – where the privacy risks lie and how they can be addressed. This means privacy teams have a standardised method to quantify risk, analysts can fine-tune their datasets to maximise utility and data owners can be confident they are making decisions that serve their business objectives, while safeguarding customer privacy.

Using proprietary patent pending technology, Trūata Calibrate pinpoints the attributes within a dataset that would identify an individual, either by themselves or in combination with other data. It then recommends which of those attributes should be transformed, so that the ability to identify an individual is reduced or eliminated. The degree to which the data needs to be de-personalised to make it safe to use and share is controlled by the organisation and will always be context dependent.

Dr. Maurice Coyle, Chief Data Scientist at Trūata, said: “We all know how valuable insights from consumer data are in today’s world, especially with our ever-growing digital footprint. But data-driven organisations are lacking clarity, and therefore confidence, regarding what personal data they can use safely, and for what purpose. This restricts the opportunities for innovation and hampers the ability to better serve their customers.

“The result is that many companies use a broad-brush approach to meeting compliancy requirements, but by doing so they reduce the value in their data. The detailed risk scoring that Trūata Calibrate produces means an organisation can take very targeted de-identification actions to both reduce risk and minimise the impact on analytical value.”

Aoife Sexton Chief Privacy Officer and Chief of Product Innovation at Trūata commented: “We’ve created Trūata Calibrate, so businesses can have peace of mind that they can utilise and share data to its full potential while remaining compliant with data protection regulations. Importantly, organisations can demonstrate in a meaningful way, how they are acting responsibly and ethically when it comes to their consumers’ data. In the rush to be more data driven, it should not be forgotten that personal data is about real people and the lives they live.”
The general availability release for Trūata Calibrate is scheduled for December 2020. In addition to Trūata Calibrate, the company is set to launch Trūata Transform in Q1 2021. This software product will complement Trūata Calibrate by taking the high-risk data that has been identified, and seamlessly transforming it into a privacy-enhanced dataset, within a company’s own data environment. These two solutions form part of a suite of products that Trūata will roll out across 2021.

In September this year, Trūata became one of the first companies in the EU to achieve independently accredited ISO 27701 certification, the international standard on data privacy. The ISO 27701 standard provides an overarching framework on Privacy Information Management Systems (PIMS), to help companies fine-tune their data privacy practices. Trūata was recognised for its ability to deliver privacy and data protection by design and by default, while ensuring compliance with data privacy regulations.
For more information visit the Trūata Calibrate product page.

Request more information    Learn more

About Trūata
Trūata is the privacy-enhanced data analytics solutions provider that specialises in privacy risk assessment, de-identification and true anonymization of data. The company enables businesses to unlock powerful insights with its suite of proprietary solutions, while complying with the highest global data protection standards to build trust and transparency with their customers. Trūata is one of the first companies in the EU to achieve independently accredited ISO 27701 certification, an international standard for data privacy management. Trūata is based in Dublin, Ireland.

Media contacts
Berkeley Communications
+44 (0)118 909 0909