Truata Anonymization Service
Enabling Privacy-Enhanced Analytics
The Truata Anonymization Service independently anonymizes data, giving our clients the freedom to carry out analysis while protecting people’s personal data. It is designed to meet the high regulatory thresholds for anonymization under the GDPR.
Truata creates client-ready data, reports and model code that insights-driven companies can use to drive business growth, operational efficiencies and data monetization opportunities.
Comprehensive Data Universe - Independent anonymization allows companies to analyse larger portions of their data universe resulting in less biased, more powerful analytics.
Longitudinal Views - Anonymization also enables longitudinal studies as data retention limits do not apply to non-personal data. This means it is far easier to identify developmental trends and seasonal patterns.
Stable Analytics Data -Anonymized data sets are not impacted by consent withdrawals or data subject rights such as access requests, right to be forgotten, and right to object to processing. This provides a solid base for all analytics.
Enterprise Wide Consistency - The Truata approach ensures consistent compliance across an organisation. This speeds and simplifies the analytics process across all use cases.