Resources

Check out Trūata’s extensive range of thought leadership
articles, white papers, reports, videos, and webinars.

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Privacy Engineering Challenges in a Big Data Economy
Article 5 min read

The Challenges of Privacy Engineering in a Big Data Economy

Despite having only come to the fore in recent years, the field of privacy engineering is rapidly evolving to meet the rising demands and plethora of complex challenges presented by the big data economy. Privacy engineering is not only becoming integral to data-driven businesses because of regulatory demands and hyper-automation strategies, it is also a discipline that leads to enhanced products, increased consumer trust and bottom-line growth.

No More Chalk vs Cheese - The Coming Together of Business Competitiveness and Data Privacy
Report

No More Chalk vs Cheese – The Coming Together of Business Competitiveness and Data Privacy

In the absence of a global data privacy standard, this paper, co-authored by Mastercard and Truata, explores how the multitudinous data privacy laws need no longer leave businesses with a chalky aftertaste.

Brazil: Data Privacy Insights and Consumer Trends 2021
Report

The future of privacy in Latin America’s largest economy: insights from Brazil

Consumers in Brazil are calling for more than data protection laws; they want brands to do more to protect privacy. Access the report for Brazilian consumer insights on data privacy.

Global Consumer State of Mind Report 2021
Report

Global Consumer State of Mind Report 2021

The Global Consumer State of Mind Report is an annual benchmark study produced by Trūata.

The insights capture the views of 8,000 consumers across the UK, France, Brazil, South Korea and the USA to derive the key challenges and fears that consumers face around data privacy.

One year on: prevention is better than cure when it comes to protecting privacy
Article 4 min read

Prevention is better than cure when it comes to protecting privacy

In little over a year, the dynamics of the workplace and everyday social interactions have been completely transformed. The Covid-19 pandemic has had far-reaching implications across society, and privacy concerns have been thrust into the spotlight. Data and analytics programmes, which were introduced to help combat and curb the spread of Covid-19, have the potential to present future risks in terms of protecting privacy, if adequate safeguards are not put in place to avoid the potentially excessive collection and unlawful repurposing of personal data.

Executive Insights on Shifting Data Strategies
Article 4 min read

Executive Insights on Shifting Data Strategies

In this article on data strategies, from IDG Connect, Truata’s CEO, Felix Marx discusses how 2021 is the year for organizations to make quick decisions regarding technology adoption, invest in data-processing infrastructures and tackle issues surrounding data privacy with the utmost attention.

Meet The Leader Video Interview: Felix Marx
Video

Meet The Leader Video Interview: Felix Marx

Trūata CEO, Felix Marx discusses the importance of data responsibility in this Meet the Leader BizVision-TV Channel podcast.

Not All Synthetic Data Is Created Equal
White paper

Not All Synthetic Data Is Created Equal

The privacy risk contained within a synthetic dataset can be objectively quantified so that more informed decisions may be made. Download the white paper to review several approaches to data synthesis and use cases for the datasets they produce.

Data Anonymization Service - Protecting Privacy, Powering Results
Video

Data Anonymization Service – Protecting Privacy, Powering Results

Many businesses rely on data-driven insights for a competitive edge.

The GDPR has been a game changer in Europe and similar laws are being implemented around the globe, making it more challenging for companies to extract value from data while complying with regulations.

Trūata Anonymization Service - How It Works
Video

Trūata Anonymization Service – How It Works

The Trūata Anonymization Service delivers Privacy-Enhanced Analytics