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Despite having only come to the fore in recent years, the field of privacy engineering is rapidly evolving to meet the rising demands and plethora of complex challenges presented by the big data economy. Privacy engineering is not only becoming integral to data-driven businesses because of regulatory demands and hyper-automation strategies, it is also a discipline that leads to enhanced products, increased consumer trust and bottom-line growth.
No More Chalk vs Cheese – The Coming Together of Business Competitiveness and Data Privacy
In the absence of a global data privacy standard, this paper, co-authored by Mastercard and Truata, explores how the multitudinous data privacy laws need no longer leave businesses with a chalky aftertaste.
The future of privacy in Latin America’s largest economy: insights from Brazil
Consumers in Brazil are calling for more than data protection laws; they want brands to do more to protect privacy. Access the report for Brazilian consumer insights on data privacy.
While investments in privacy have traditionally been viewed as the cost of minimizing the threat of data breaches, the conversation has more recently shifted from one of risk and repercussions to one of opportunity and innovation.
Global Consumer State of Mind Report 2021
The Global Consumer State of Mind Report is an annual benchmark study produced by Trūata.
The insights capture the views of 8,000 consumers across the UK, France, Brazil, South Korea and the USA to derive the key challenges and fears that consumers face around data privacy.
In little over a year, the dynamics of the workplace and everyday social interactions have been completely transformed. The Covid-19 pandemic has had far-reaching implications across society, and privacy concerns have been thrust into the spotlight. Data and analytics programmes, which were introduced to help combat and curb the spread of Covid-19, have the potential to present future risks in terms of protecting privacy, if adequate safeguards are not put in place to avoid the potentially excessive collection and unlawful repurposing of personal data.
In this article on data strategies, from IDG Connect, Truata’s CEO, Felix Marx discusses how 2021 is the year for organizations to make quick decisions regarding technology adoption, invest in data-processing infrastructures and tackle issues surrounding data privacy with the utmost attention.
Since the landmark CJEU ‘Schrems II’ ruling in mid-July, businesses have been grappling with the unknown and trying to navigate the uncertainty around how lawful international data transfers will be conducted moving forward.
Meet The Leader Video Interview: Felix Marx
Trūata CEO, Felix Marx discusses the importance of data responsibility in this Meet the Leader BizVision-TV Channel podcast.
Not All Synthetic Data Is Created Equal
The privacy risk contained within a synthetic dataset can be objectively quantified so that more informed decisions may be made. Download the white paper to review several approaches to data synthesis and use cases for the datasets they produce.
Data Anonymization Service – Protecting Privacy, Powering Results
Many businesses rely on data-driven insights for a competitive edge.
The GDPR has been a game changer in Europe and similar laws are being implemented around the globe, making it more challenging for companies to extract value from data while complying with regulations.
Trūata Anonymization Service – How It Works
The Trūata Anonymization Service delivers Privacy-Enhanced Analytics