Resources

Check out Trūata’s extensive range of thought leadership
articles, white papers, reports, videos, and webinars.

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Webinar

Big Data Privacy Engineering

As companies store more and more sensitive data in larger amounts over longer periods of time, they are under ever increasing pressure to be transparent about what data they collect, how they consume it, and why they need to retain it.

No More Chalk vs Cheese - The Coming Together of Business Competitiveness and Data Privacy
Report

No More Chalk vs Cheese – The Coming Together of Business Competitiveness and Data Privacy

In the absence of a global data privacy standard, this paper, co-authored by Mastercard and Truata, explores how the multitudinous data privacy laws need no longer leave businesses with a chalky aftertaste.

Brazil: Data Privacy Insights and Consumer Trends 2021
Report

The future of privacy in Latin America’s largest economy: insights from Brazil

Consumers in Brazil are calling for more than data protection laws; they want brands to do more to protect privacy. Access the report for Brazilian consumer insights on data privacy.

Global Consumer State of Mind Report 2021
Report

Global Consumer State of Mind Report 2021

The Global Consumer State of Mind Report is an annual benchmark study produced by Trūata.

The insights capture the views of 8,000 consumers across the UK, France, Brazil, South Korea and the USA to derive the key challenges and fears that consumers face around data privacy.

Anonymizing data: everything you need to know
Article 8 min read

Anonymizing data: everything you need to know

Forward-thinking organizations around the world are looking towards data anonymization as a proactive solution for overcoming the commercial challenges presented by increasingly stringent data privacy regulations and rising consumer concerns.

One year on: prevention is better than cure when it comes to protecting privacy
Article 4 min read

Prevention is better than cure when it comes to protecting privacy

In little over a year, the dynamics of the workplace and everyday social interactions have been completely transformed. The Covid-19 pandemic has had far-reaching implications across society, and privacy concerns have been thrust into the spotlight. Data and analytics programmes, which were introduced to help combat and curb the spread of Covid-19, have the potential to present future risks in terms of protecting privacy, if adequate safeguards are not put in place to avoid the potentially excessive collection and unlawful repurposing of personal data.

Webinar

How Combing Data Can Drive Innovation

Combining datasets across companies and industries unlocks unlimited potential. However, it also carries inherent privacy, security and ethical risks that can bring legal and regulatory scrutiny to business practices.