Resources

Check out Trūata’s extensive range of thought leadership
articles, white papers, reports, videos, and webinars.

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Data Privacy in the US: Exploring consumer attitudes and new horizons
Report

Data Privacy in the US: Exploring consumer attitudes and new horizons

The protection of privacy is now as much of an economic necessity for the US as it is a fundamental right for the consumers fueling its market value.

No More Chalk vs Cheese - The Coming Together of Business Competitiveness and Data Privacy
Report

No More Chalk vs Cheese – The Coming Together of Business Competitiveness and Data Privacy

Download this report, co-authored by Trūata and Mastercard to learn more about enhancing analytical value while protecting consumer privacy.

Webinar

The ROI of Privacy

The value of privacy goes far beyond its impact on costs. Join this webinar to explore how privacy has become an accelerator of business growth and data innovation. Learn how effective privacy processes can unlock the true value in your data and ensure that your organization can turn insights into action.
Global Consumer State of Mind Report 2021
Report

Global Consumer State of Mind Report 2021

The Global Consumer State of Mind Report is an annual benchmark study produced by Trūata.

The insights capture the views of 8,000 consumers across the UK, France, Brazil, South Korea and the USA to derive the key challenges and fears that consumers face around data privacy.

Data combination can drive innovation webinar
Webinar

How Combining Data Can Drive Innovation

Combining datasets across companies and industries unlocks unlimited potential. However, it also carries inherent privacy, security and ethical risks that can bring legal and regulatory scrutiny to business practices.

Executive Insights on Shifting Data Strategies
Article 4 min read

Executive Insights on Shifting Data Strategies

In this article on data strategies, from IDG Connect, Truata’s CEO, Felix Marx discusses how 2021 is the year for organizations to make quick decisions regarding technology adoption, invest in data-processing infrastructures and tackle issues surrounding data privacy with the utmost attention.

Pseudonymization for international data transfers
White paper

Pseudonymization as a solution for international data transfers

This step-by-step guide explains how pseudonymization can work as an efficient and effective solution for international data transfers