Resources

Check out Trūata’s extensive range of thought leadership
articles, white papers, reports, videos, and webinars.

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The rise of collaborative analytics in a customer-centric world
Webinar

The rise of collaborative analytics in a customer-centric world

Our data experts will discuss recent successful client projects to boost customer segmentation leveraging a privacy-enhanced analytics exchange. Learn how businesses can safely access and share untapped customer insights from multiple sources to optimize campaigns and unlock new revenue potential.

Data Privacy in the US: Exploring consumer attitudes and new horizons
Report

Data Privacy in the US: Exploring consumer attitudes and new horizons

The protection of privacy is now as much of an economic necessity for the US as it is a fundamental right for the consumers fueling its market value.

No More Chalk vs Cheese - The Coming Together of Business Competitiveness and Data Privacy
Report

No More Chalk vs Cheese – The Coming Together of Business Competitiveness and Data Privacy

Download this report, co-authored by Trūata and Mastercard to learn more about enhancing analytical value while protecting consumer privacy.