Resources

Check out Trūata’s extensive range of thought leadership
articles, white papers, reports, videos, and webinars.

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Data Privacy in the US: Exploring consumer attitudes and new horizons
Report

Data Privacy in the US: Exploring consumer attitudes and new horizons

The protection of privacy is now as much of an economic necessity for the US as it is a fundamental right for the consumers fueling its market value.

No More Chalk vs Cheese - The Coming Together of Business Competitiveness and Data Privacy
Report

No More Chalk vs Cheese – The Coming Together of Business Competitiveness and Data Privacy

In the absence of a global data privacy standard, this paper, co-authored by Mastercard and Truata, explores how the multitudinous data privacy laws need no longer leave businesses with a chalky aftertaste.

Global Consumer State of Mind Report 2021
Report

Global Consumer State of Mind Report 2021

The Global Consumer State of Mind Report is an annual benchmark study produced by Trūata.

The insights capture the views of 8,000 consumers across the UK, France, Brazil, South Korea and the USA to derive the key challenges and fears that consumers face around data privacy.

Executive Insights on Shifting Data Strategies
Article 4 min read

Executive Insights on Shifting Data Strategies

In this article on data strategies, from IDG Connect, Truata’s CEO, Felix Marx discusses how 2021 is the year for organizations to make quick decisions regarding technology adoption, invest in data-processing infrastructures and tackle issues surrounding data privacy with the utmost attention.

Pseudonymization As A Solution For International Data Transfers
White paper

Pseudonymization As A Solution For International Data Transfers

This step-by-step guide explains how pseudonymization can work as an efficient and effective solution for international data transfers

What They Don’t Tell You About Pseudonymization
Article 6 min read

What They Don’t Tell You About Pseudonymization

In our Big Data world, a world where artificial intelligence and machine learning “feed” off the ever-growing abundance of personal data, issues surrounding privacy and data protection are more prevalent than ever. However, while developments in technology are often seen as the crux of the problem, they can also be used as the solution, as evidenced in the recent international data transfer supplementary measures laid out by the EDPB. Pseudonymization is one such approach to overcoming the conflict that exists between the commercial need to utilize personal data and the need to protect the right to data protection and privacy.

Interactive Guide: The Future of Privacy
Report

Interactive Guide: The Future of Privacy

For any business, consumer data presents an unrivalled opportunity to gain a competitive advantage.

Read now to discover how to safely navigate the evolving global data protection landscape by embedding privacy into your data analytics.

Global Data Visionaries Report
Report

Global Data Visionaries Report

Download this report now to follow in the footsteps of our Data Visionaries by building a data analytics strategy that propels your business into the new world of work.

Meet The Leader Video Interview: Felix Marx
Video

Meet The Leader Video Interview: Felix Marx

Trūata CEO, Felix Marx discusses the importance of data responsibility in this Meet the Leader BizVision-TV Channel podcast.

Is Privacy Tech Europe’s Secret Weapon In The AI Race?
Article 5 min read

Is Privacy Tech Europe’s Secret Weapon In The AI Race?

While many pundits argue that European companies cannot compete with their US and Chinese peers in artificial intelligence (AI), due at least in part to Europe’s attitudes and laws on privacy, the experts we recently spoke with believe that innovations brought to bear by European companies and individuals will have a significant impact in the AI race.

Global Consumer State of Mind Report 2020
Report

Global Consumer State of Mind Report 2020

Data privacy concerns make it increasingly difficult to generate the insights to gain a competitive edge.

The Global Consumer State of Mind Report 2020 surveyed 8,000 people across the UK, France, India and the USA to discover how businesses can earn their trust while extracting data’s full value