Check out Trūata’s extensive range of thought leadership
articles, white papers, reports, videos, and webinars.
By media type
Data Privacy in the US: Exploring consumer attitudes and new horizons
The protection of privacy is now as much of an economic necessity for the US as it is a fundamental right for the consumers fueling its market value.
Despite having only come to the fore in recent years, the field of privacy engineering is rapidly evolving to meet the rising demands and plethora of complex challenges presented by the big data economy. Privacy engineering is not only becoming integral to data-driven businesses because of regulatory demands and hyper-automation strategies, it is also a discipline that leads to enhanced products, increased consumer trust and bottom-line growth.
No More Chalk vs Cheese – The Coming Together of Business Competitiveness and Data Privacy
In the absence of a global data privacy standard, this paper, co-authored by Mastercard and Truata, explores how the multitudinous data privacy laws need no longer leave businesses with a chalky aftertaste.
The future of privacy in Latin America’s largest economy: insights from Brazil
Consumers in Brazil are calling for more than data protection laws; they want brands to do more to protect privacy. Access the report for Brazilian consumer insights on data privacy.
While investments in privacy have traditionally been viewed as the cost of minimizing the threat of data breaches, the conversation has more recently shifted from one of risk and repercussions to one of opportunity and innovation.
Global Consumer State of Mind Report 2021
The Global Consumer State of Mind Report is an annual benchmark study produced by Trūata.
The insights capture the views of 8,000 consumers across the UK, France, Brazil, South Korea and the USA to derive the key challenges and fears that consumers face around data privacy.
In this article on data strategies, from IDG Connect, Truata’s CEO, Felix Marx discusses how 2021 is the year for organizations to make quick decisions regarding technology adoption, invest in data-processing infrastructures and tackle issues surrounding data privacy with the utmost attention.
Pseudonymization As A Solution For International Data Transfers
This step-by-step guide explains how pseudonymization can work as an efficient and effective solution for international data transfers
Formal Privacy Models: K-anonymity And Differential Privacy
An introduction to K-anonymity and Differential Privacy. Explore the application and reasoning behind these formal privacy models.
In our Big Data world, a world where artificial intelligence and machine learning “feed” off the ever-growing abundance of personal data, issues surrounding privacy and data protection are more prevalent than ever. However, while developments in technology are often seen as the crux of the problem, they can also be used as the solution, as evidenced in the recent international data transfer supplementary measures laid out by the EDPB. Pseudonymization is one such approach to overcoming the conflict that exists between the commercial need to utilize personal data and the need to protect the right to data protection and privacy.
Since the landmark CJEU ‘Schrems II’ ruling in mid-July, businesses have been grappling with the unknown and trying to navigate the uncertainty around how lawful international data transfers will be conducted moving forward.
Global Data Visionaries Report
Download this report now to follow in the footsteps of our Data Visionaries by building a data analytics strategy that propels your business into the new world of work.