At Trūata, we believe our unique capabilities can be offered to Mobile Network Operators (MNOs) and government agencies in this period of expanding lockdown measures to help governments manage the safety and security of their citizens in a manner that protects each person’s privacy.
Category: Privacy and compliance
Silicon Republic – Trūata’s CEO Felix Marx discusses the evolving data privacy market, the importance of being flexible, and how he relaxes in his vintage Volkswagen van.
Companies across all industries are under increasing pressure to become more data driven by expanding their customer data analytics initiatives. However, these initiatives often conflict with – and can be stymied by – evolving data privacy regulations if not proactively dealt with. I’ve spoken with companies across retail, telecommunications, financial services and the automotive industry who are all wrestling with this data utility/data privacy trade-off in key analytical areas such as personalization and predictive modeling. This leaves companies facing what can be an existential question. How can we use customer data to drive new business opportunities while at the same time protect that data and comply with new, complex regulations?
Privacy-enhanced data and analytics solutions provider recognised for developing a structure and platform that enables clients to run analytics on anonymized customer data in a GDPR-compliant data vault
Trūata is pleased to announce the appointment of Martina Hund-Mejean to its Board of Directors, effective 1 April 2019. Ms. Hund-Mejean brings extensive experience to the Trūata Board, most notably serving as chief financial officer for Mastercard for 11 years before retiring in March of 2019.
Trūata has today been announced as the 2018 HPE-IAPP Privacy Innovation Award Winner.