Data Privacy Versus Customer Analytics: How To Do Both
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Data Privacy Versus Customer Analytics: How To Do Both

Companies across all industries are under increasing pressure to become more data driven by expanding their customer data analytics initiatives. However, these initiatives often conflict with – and can be stymied by – evolving data privacy regulations if not proactively dealt with. I’ve spoken with companies across retail, telecommunications, financial services and the automotive industry who are all wrestling with this data utility/data privacy trade-off in key analytical areas such as personalization and predictive modeling. This leaves companies facing what can be an existential question. How can we use customer data to drive new business opportunities while at the same time protect that data and comply with new, complex regulations?

Trūata Appoints Martina Hund-Mejean to Board of Directors
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Trūata Appoints Martina Hund-Mejean to Board of Directors

Trūata is pleased to announce the appointment of Martina Hund-Mejean to its Board of Directors, effective 1 April 2019. Ms. Hund-Mejean brings extensive experience to the Trūata Board, most notably serving as chief financial officer for Mastercard for 11 years before retiring in March of 2019.