Data privacy and digital trust: A balancing act which hinges on the customer
Protecting data privacy and preserving brand integrity can bring about a whole host of unwelcome processes for businesses, with added…
Category: Privacy and compliance
Building privacy into AI: is the future federated?
Explore the potential of federated learning – secure data and protect privacy in an AI-driven world. Privacy and security concerns have led the charge for ML technology that can work in a way that preserves consumer privacy, which is why federated learning (FL) has gained such momentum.
Trūata Calibrate now available in the Microsoft Azure Marketplace
Trūata, the privacy-enhanced data analytics solutions provider, has announced the availability of Trūata Calibrate in the Microsoft Azure Marketplace.
How to navigate multiple data privacy regulatory frameworks
Organizations that adopt a proactive, privacy-centric approach will be better positioned to manage regulatory risk.
Global consumers believe that brands need to do more to protect their data privacy
Trūata’s Global Consumer State of Mind Report 2021 recently featured in an article on Tech News Pro.
More than three quarters (76%) of global consumers believe that brands need to do more to protect their data privacy
Privacy to become the new sustainability as Trūata’s Global Consumer State of Mind Report 2021 reveals 62% of global consumers view it as a key differentiator when choosing a brand
Consumer privacy fears highlighted in new report
Trūata’s Global Consumer State of Mind Report has been featured in a recent article from ComputerWeekly.com. The report is a valuable asset for data-driven organizations that are keen to take a deep dive into the trends and trajectories of consumer behaviors.
Over three-quarters (77%) of global consumers have taken steps to reduce their digital footprint for fear that they are losing control of their privacy
Trūata’s Global Consumer State of Mind Report 2021 finds nearly half (48%) of consumers have lost control over how much data is stored about them, with 49% feeling that COVID-19 restrictions forced them into expanding their digital footprint this year
How privacy-driven data innovation can eliminate data waste
Trūata’s Michael Ingrassia discusses how privacy-driven data innovation can enable companies to use data responsibly without reducing its efficiency or creating excessive data waste.
Techround Interview with Felix Marx
Trūata is a privacy-enhancing data solutions provider. In today’s privacy-conscious world, organizations are having to rethink the way that they work with personal data. In order to unlock the full potential of data while retaining customer loyalty, organizations need to ensure that this data is safeguarded. We exist for this very reason – to help those organizations to succeed in our data-driven economy.
Privacy in the Big Data world: Is it dead or alive?
Collecting, storing and sharing personal data has become ubiquitous with the digital age. It allows organizations to know where we are, what we like and who we’re interacting with. So, it’s unsurprising that many people believe data privacy is now completely dead. But is it premature to mourn its passing?
A Year in Review: Why 2020 Has Pushed Data Privacy Into The Spotlight
Paying attention to data privacy and security is no longer optional. This year alone has witnessed several landmark data protection and privacy events, including record-breaking fines for HIPAA violations, the handing down of the Schrems II ruling from the European Court of Justice, and the start of enforcement of the California Consumer Privacy Act of 2018 (CCPA). EU data protection authorities levied multi-million Euro fines on companies for GDPR violations, in spite of the battle against COVID-19.