Unlock data. Protect privacy.
Trūata engineers privacy-enhancing solutions which integrate with your existing
infrastructure, fostering cross-departmental collaboration and effective data
management. Extract maximum value from your data while energizing growth,
boosting brand reputation, and mitigating privacy risks.
of global consumers believe companies need to do more to protect their data privacy online
are more likely to be loyal to a brand that uses their personal data appropriately
Source: Trūata Global Consumer State of Mind Report 2021
Fuel your commercial strategy
with privacy-enhanced data
Trūata solutions empower businesses to unleash powerful insights while
complying with the highest global data protection standards.
What do you want to achieve?
Mastercard & Trūata: shaping a data-driven future with a privacy-first mindset
President of Mastercard Advisors, Dimitrios Dosis, discusses the importance of powering data-driven innovation with a privacy-first mindset and how its partnership with Trūata makes this possible.
Beneath the surface: understanding hidden privacy risks in your data
Extracting value from data — securely and ethically — has fast become a business imperative. This paper explores the power and pitfalls of emerging privacy-enhancing technologies when applied within an organization to minimize data protection risks without de-valuing data.
The rise of collaborative analytics in a customer-centric world
Our data experts will discuss recent successful client projects to boost customer segmentation leveraging a privacy-enhanced analytics exchange. Learn how businesses can safely access and share untapped customer insights from multiple sources to optimize campaigns and unlock new revenue potential.
Trūata’s team of industry-leading experts are specialists in privacy risk assessment,
de-identification, and the true anonymization of data.
Automate risk assessments and perform forensically targeted privacy risk reductions to operationalize privacy-compliant data flows.Learn more
Combined Analytics is a collaborative analytics exchange platform that enables businesses to safely share and access untapped customer insights from trusted third-party partners to optimize campaigns and unlock new revenue potential.Learn more
Harness a unique controller-to-controller relationship to anonymize and leverage data while meeting the highest global regulatory thresholds.Learn more
Self-service analytics platform that enables organizations to generate on-demand business intelligence reports that are privacy-compliant, safe to share and provide richer insights derived from privacy-enhanced data.Learn more
Conduct analyses on anonymized transactional data via a SaaS-based platform.Learn more
Learn from our data science and privacy teams how to navigate the evolving privacy regulation landscape—and act on prime opportunities presented to your organization.Learn more
Who we work with
Trūata is at the forefront of data privacy management—so keep up with all our latest activities right here.
Check out Trūata’s extensive range of thought leadership articles, white papers, reports, videos, and webinars.