No More Chalk vs Cheese – The Coming Together of Business Competitiveness and Data Privacy
Download this report, co-authored by Trūata and Mastercard to learn more about enhancing analytical value while protecting consumer privacy.
Archives: Resources
The ROI of Privacy
The value of privacy goes far beyond its impact on costs. Join this webinar to explore how privacy has become an accelerator of business growth and data innovation. Learn how effective privacy processes can unlock the true value in your data and ensure that your organization can turn insights into action.
Global Consumer State of Mind Report 2021
The Global Consumer State of Mind Report is an annual benchmark study produced by Trūata.
The insights capture the views of 8,000 consumers across the UK, France, Brazil, South Korea and the USA to derive the key challenges and fears that consumers face around data privacy.
How Combining Data Can Drive Innovation
Combining datasets across companies and industries unlocks unlimited potential. However, it also carries inherent privacy, security and ethical risks that can bring legal and regulatory scrutiny to business practices.
Pseudonymization as a solution for international data transfers
This step-by-step guide explains how pseudonymization can work as an efficient and effective solution for international data transfers
Formal Privacy Models: K-anonymity And Differential Privacy
An introduction to K-anonymity and Differential Privacy. Explore the application and reasoning behind these formal privacy models.
Interactive Guide: The Future of Privacy
For any business, consumer data presents an unrivalled opportunity to gain a competitive advantage.
Read now to discover how to safely navigate the evolving global data protection landscape by embedding privacy into your data analytics.
Global Data Visionaries Report
Download this report to follow in the footsteps of our Data Visionaries by building a data analytics strategy that propels your business into the new world of work.
Why Data is Not the New Oil
Our expert panel will discuss how we think of data and whether it’s possible to ethically monetize your customers’ data. How can focusing on accountable and ethical data impact an organisation’s reputation? And how are emerging technologies impact companies’ ability to do this?
If you can’t measure it, you can’t protect it.
Privacy-enhancing technologies (PETs) have emerged in recent years to enable companies to perform analysis on their data without falling foul of increasingly strict data protection regulations.
Meet The Leader Video Interview: Felix Marx
Trūata CEO, Felix Marx discusses the importance of data responsibility in this Meet the Leader BizVision-TV Channel podcast.
Is Privacy Tech Europe’s Secret Weapon in the AI Race?
The “AI Race” is on, as companies around the world compete to achieve a global advantage in artificial intelligence (AI)-based innovation, be it in machine learning, facial recognition or elsewhere.