The accelerated adoption of technological innovations to optimise every aspect of our lives not only generates large volumes of data around our activities but also heavily relies on this data. The potential benefits to be gained from the use of this data serves both individuals and organizations.
Category: Growth and monetization
More than three quarters (76%) of global consumers believe that brands need to do more to protect their data privacy
Privacy to become the new sustainability as Trūata’s Global Consumer State of Mind Report 2021 reveals 62% of global consumers view it as a key differentiator when choosing a brand
Over three-quarters (77%) of global consumers have taken steps to reduce their digital footprint for fear that they are losing control of their privacy
Trūata’s Global Consumer State of Mind Report 2021 finds nearly half (48%) of consumers have lost control over how much data is stored about them, with 49% feeling that COVID-19 restrictions forced them into expanding their digital footprint this year
This article from Trūata‘s CMO, Shallu Behar-Sheehan recently appeared in Marketing Tech.
Trūata’s Michael Ingrassia discusses how privacy-driven data innovation can enable companies to use data responsibly without reducing its efficiency or creating excessive data waste.
Collecting, storing and sharing personal data has become ubiquitous with the digital age. It allows organizations to know where we are, what we like and who we’re interacting with. So, it’s unsurprising that many people believe data privacy is now completely dead. But is it premature to mourn its passing?
Paying attention to data privacy and security is no longer optional. This year alone has witnessed several landmark data protection and privacy events, including record-breaking fines for HIPAA violations, the handing down of the Schrems II ruling from the European Court of Justice, and the start of enforcement of the California Consumer Privacy Act of 2018 (CCPA). EU data protection authorities levied multi-million Euro fines on companies for GDPR violations, in spite of the battle against COVID-19.
The COVID-19 pandemic has accelerated years of change in just eight months, particularly in the way companies across the globe conduct business. Specifically, it has driven an unprecedented number of people online, to shop and perform numerous transactions which they can no longer do in person – and companies and industries, including retail, have responded in turn.
Trūata Partners with Mastercard to Launch its New Privacy-enhanced Self-service Analytics Portal for Financial Institutions
New analytics solution will empower Mastercard’s customers to drive business growth through anonymized data
Privacy-enhanced data analytics solutions provider has been awarded ISO 27701 certification for its ability to deliver privacy and data protection by design
Data privacy has never been a more important issue for consumers. The COVID-19 pandemic has thrust the topic into the spotlight, with constant questions over track and trace practices, and confusion about collecting and storing citizen data.
The list recognises individuals that are enabling organisations to unlock the value of data, lead transformation and place trust at the heart of their business