Category: Growth and monetization

Changing The Data Privacy Landscape Post COVID-19
3 min read

Changing The Data Privacy Landscape Post COVID-19

The COVID-19 virus is upending life for many of us. Its ultimate impact – beyond lives tragically cut short, jobs lost and savings decimated – will take some time to understand. Data analytics is playing a critical part in the battle against the pandemic and its role is set to grow further as we adjust to these unprecedented circumstances. However, as we see the benefits of big data insights, we must not ignore the associated risks.

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Making Consumer Privacy A Priority – Why The Consumer Experience Must Have Data Privacy At Its Core
3 min read

Making Consumer Privacy A Priority – Why The Consumer Experience Must Have Data Privacy At Its Core

Respecting consumer privacy has become a trend epidemic with brands wanting to be at the forefront of illustrating transparency to gain consumer trust. You can read through any major news outlet and find stories about the evolving global privacy laws, and expert opinion on how and why we need to empower today’s consumer when it comes to their personal data. In today’s digital world, brands know more about a consumer through their digital appetite, without ever meeting them. But finding a way to make sense of and utilise this data is a big challenge for businesses.

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Data Privacy Versus Customer Analytics: How To Do Both
2 min read

Data Privacy Versus Customer Analytics: How To Do Both

Companies across all industries are under increasing pressure to become more data driven by expanding their customer data analytics initiatives. However, these initiatives often conflict with – and can be stymied by – evolving data privacy regulations if not proactively dealt with. I’ve spoken with companies across retail, telecommunications, financial services and the automotive industry who are all wrestling with this data utility/data privacy trade-off in key analytical areas such as personalization and predictive modeling. This leaves companies facing what can be an existential question. How can we use customer data to drive new business opportunities while at the same time protect that data and comply with new, complex regulations?

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Trūata Appoints Martina Hund-Mejean to Board of Directors
2 min read

Trūata Appoints Martina Hund-Mejean to Board of Directors

Trūata is pleased to announce the appointment of Martina Hund-Mejean to its Board of Directors, effective 1 April 2019. Ms. Hund-Mejean brings extensive experience to the Trūata Board, most notably serving as chief financial officer for Mastercard for 11 years before retiring in March of 2019.

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