Mastercard’s merchant business intelligence solution leverages Mastercard transaction insights to enable merchants to benchmark their performance, identify growth opportunities, and unlock new revenue streams. It is used by thousands of merchants globally and is a key component of Mastercard’s competitive advantage for its merchant partners.

Mastercard needed a data anonymization solution that would scale easily and meet both its own leading privacy standards and those set forth by GDPR.

By using Trūata’s Anonymization Solution, Mastercard can drive valuable analytics insights from its global business intelligence platform, while ensuring it is GDPR-compliant, thereby preserving over $30MM in annual recurring revenue.