The accelerated adoption of technological innovations to optimise every aspect of our lives not only generates large volumes of data around our activities but also heavily relies on this data. The potential benefits to be gained from the use of this data serves both individuals and organizations. For example, providing everyday convenience, my precise location details enable taxi-hailing apps to find the nearest car to me and assist food delivery apps to speedily deliver my order.
Author: Dr. Maurice Coyle
Collecting, storing and sharing personal data has become ubiquitous with the digital age. It allows organizations to know where we are, what we like and who we’re interacting with. So, it’s unsurprising that many people believe data privacy is now completely dead. But is it premature to mourn its passing?
Back in late 2019, before Covid-19 became a global issue, data had already transformed the commercial landscape and established itself as a high value business asset. However, its associated social, ethical and commercial risks were quickly identified, and a raft of data protection legislation, such as GDPR and CCPA, was established in response.
Even without social distancing in place, the last decade has shown us the surge in data will only continue as services become more advanced. Here Maurice Coyle, Chief Data Scientist at Truata explains why the stakes have never been higher for content providers to maintain their offerings and why co-location services, via edge data centres, can offer the perfect solution in these unprecedented times.