How It Works

  • Customer removes personal data and tokenises direct and indirect identifiers then transfers to Trūata
  • Trūata tokenises direct and indirect identifiers
  • Trūata runs risk assessment routines to identify privacy risks and applies anonymization techniques to data
  • Trūata moves data to customer specific data storage and performs analytics to generate reports and model code
  • Aggregated reports and model code provided to customer. Customer can use those insights to improve their business processes and better serve their customers
  • Trūata analyses the anonymized data using tools selected based on each individual customer’s analytical needs
  • Customers receive analytics, algorithms and aggregated reports back from Trūata for use in their products and solutions
  • Customers apply those analytics, algorithms and reports to unlock powerful, value-generating insights from their data

Trūata data anonymization pipeline


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