Solution
How It Works
- Customer removes personal data and tokenises direct and indirect identifiers then transfers to Trūata
- Trūata tokenises direct and indirect identifiers
- Trūata runs risk assessment routines to identify privacy risks and applies anonymization techniques to data
- Trūata moves data to customer specific data storage and performs analytics to generate reports and model code
- Aggregated reports and model code provided to customer. Customer can use those insights to improve their business processes and better serve their customers
- Trūata analyses the anonymized data using tools selected based on each individual customer’s analytical needs
- Customers receive analytics, algorithms and aggregated reports back from Trūata for use in their products and solutions
- Customers apply those analytics, algorithms and reports to unlock powerful, value-generating insights from their data