Multi-party collaboration to generate powerful insights using sensitive data
The Data Clean Room (DCR) leverages the Databricks platform and Delta Sharing technology to create a secure environment for querying, collaborating and sharing data.
Trūata manages the operation of this unique clean room that delivers the ability to work with Mastercard datasets such as Audiences, Places and SpendingPulse™ to generate insights and drive innovation.
Query Mastercard datasets in a controlled environment
Collaborate using first-party and third-party data to inform omnichannel strategies
Share data with measures in place to control access and the types of analyses that can be run
Conduct controlled analysis on sensitive and proprietary data
The Data Clean Room supports multiple use cases including localized data, collaborative model development, and model serving.
How does the Data Clean Room work?
01
A trusted third-party execution environment is spun up and the data assets are Delta Shared to the DCR.
02
Users query the data by submitting a notebook that is reviewed by the data owner and once approved, is then executed.
03
Outputs are Delta Shared to the user and the Data Clean Room is then dismantled.
A trusted third-party execution environment
The Data Clean Room delivers speed, trust and transparency through an integrated set of industry leading capabilities that enable advanced data analysis and machine learning while saving you time and money.
Features
Query Mastercard datasets to gain insights on the trends, behaviors and opportunities that drive marketing effectiveness.
Audiences
Analyze the Audiences dataset to identify consumer spending patterns and create standard or custom audience segments broken down by micro-geographic level, industry type and shopping behaviors.
Places
A Mastercard dataset that provides a comprehensive view of all merchant locations accepting Mastercard credit cards in both the physical and digital world.
SpendingPulse™
A macroeconomic indicator of retail sales measuring in-store and online retail sales based on sales activity in the Mastercard payments network.
Explore the Data Clean Room today
Get in touch with Trūata, and one of our product experts will walk you through how data collaboration can generate insights and drive innovation in your organization.