‍06 / 12 / 2018

Marketing Specialist

As the Marketing Specialist, you will be responsible for executing effective marketing initiatives and assisting with campaign development for Trūata. The appointee will play an integral role in building and engaging Trūata’s customer base, and in aligning activities with Trūata’s brand and objectives. The Marketing Specialist will report directly to Trūata’s Marketing & Communications Manager.

Key Responsibilities:

  • Work with the Marketing & Communications Manager and other members of the Trūata team to develop and execute marketing initiatives to reach target audiences using appropriate channels such as email, social media and traditional channels
  • Co-ordinate with internal team members and third-party vendors to execute successful conferences and other corporate events, including those that Trūata may sponsor
  • Update and maintain content on company website and social channels
  • Work closely with the sales team on program development and implementation
  • Management of CRM system, updating and maintaining the quality of the database
  • Assist with the development and writing of marketing and communications materials, such as plans, recommendations, brochures, press releases and presentations

Qualifications and Skills:

  • Bachelor’s Degree in Marketing or related discipline
  • 3+ years’ experience in a B2B marketing role
  • Experiencing managing content on a corporate website necessary
  • Experience planning and coordinating conferences and other corporate events necessary
  • Experience in public relations and/or communications a plus
  • Strong organization and prioritization skills
  • Ability to work well in a fast-paced, collaborative environment
  • Strong understanding of Microsoft Office programs
  • Excellent analytical, communication and presentation skills

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