Truata, Protecting Privacy. Powering Results.

Equilibrium Webinar Series

Balancing the Demands of Data Analytics and Data Privacy

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Tuesday 23 June, 10am BST and 7pm BST   View On-Demand

Not All Synthetic Data Is Created Equal – Quantifying Risk and Utility

Presenter: Dr. Michael Fenton, Data Scientist, Truata

Privacy-enhancing technologies (PETs) enable analysis on data without falling foul of increasingly strict data protection regulations. We will explore if it is possible to quantify privacy and re-identification risk before and after the application of PETs to demonstrate whether privacy risk has been reduced. Failing to objectively measure privacy risk in a dataset can leave companies exposed to regulator scrutiny, fines and sanctions. This session will include a working example quantifying privacy risk in synthetic data.

Truata is hosting the Equilibrium Webinar Series in association with IBM and IDA Ireland.

This series of monthly webinars is a unique opportunity to hear leading industry experts in analytics and data protection as well as business leaders and academics discussing ideas and sharing insights to propel data-driven organisations forward.

From the erosion of customer trust to the demand for personalisation, our speakers will explore the intersection between the growing data-driven economy and the evolving global privacy landscape.

A blend of panel discussions, fireside chats, insightful case studies and inspiring keynote sessions. The Equilibrium Webinar Series will examine the trends and developments impacting businesses in 2020 and beyond.

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