Frequently asked questions and answers about the Truata Data Anonymization Solution and how it powers data analytics programmes and delivers GDPR compliance.

  • + - What is Truata?

    Truata is the expert provider of technologies and solutions to both maximize your data analytics utility and minimize your risk associated with privacy regulations. Our proprietary solution independently anonymizes and analyses your data to generate insights. By applying these insights, you can both unlock the full power of your data and protect your customers’ privacy.

  • + - How does the Truata Anonymization Solution work?

    Truata’s process works as follows: 1) Customer removes personal data and tokenises direct and indirect identifiers then transfers to Truata. 2) Truata tokenises direct and indirect identifiers. 3) Truata runs risk assessment routines to identify privacy risks and applies anonymization techniques to data. 4) Truata moves data to customer specific data storage and performs analytics to generate reports and model code. 5) Aggregated reports and model code provided to customer. Customer can use those insights to improve their business processes and better serve their customers. 6) Truata analyses the anonymized data using tools selected based on each individual customer’s analytical needs. 7) Customers receive analytics, algorithms and aggregated reports back from Truata for use in their products and solutions. 8) Customers apply those analytics, algorithms and reports to unlock powerful, value-generating insights from their data.

  • + - Can individuals be re-identified?

    The Truata anonymization solution de-links the original customer data set from the Truata anonymized data set to reduce the risk of re-identification to an insignificant level.