Check out Trūata’s extensive range of thought leadership
articles, white papers, reports, videos, and webinars.
By media type
By product
President of Mastercard Advisors, Dimitrios Dosis, discusses the importance of powering data-driven innovation with a privacy-first mindset and how its partnership with Trūata makes this possible.
Privacy-enhancing technologies (PETs) can enable retailers to unlock the full analytical value of customer data without compromising trust.
ISO standards play a crucial role in helping businesses enhance their operations, gain a competitive edge, and ensure customer satisfaction….
How are leading companies developing their analytical capabilities to gain a competitive advantage in a noisy digital world?
In today’s data-driven business landscape, organizations face the challenge of leveraging data for business intelligence (BI) while ensuring data privacy compliance. This webinar will provide a comprehensive deep dive into a new data ecosystem that enables privacy-enhanced business intelligence.
Watch this short video to see how you can tap into the outside view of today’s consumers to gain advanced intelligence that can be used to steer marketing strategies and drive growth.
Geolocation analytics is one of the most powerful tools an organization can use to inform business decisions and improve profitability. But does that come at the expense of privacy?
We’ve collated 28 data privacy stats from recent reports to provide you with insights and trends that are feeding into business strategies
Building a data protection strategy that considers the nuanced interplay between data security and data protection can be daunting, but here are five practical steps that InfoSec teams can follow to get started.
It is increasingly likely that we will see US and Canadian laws move closer to a European GDPR-like approach to privacy as part of a global push towards modernizing and strengthening privacy legislation.
It is clear from the draft that the US intends to promote strengthened accountability and transparency measures for companies that handle personal information.
Trūata Calibrate is a privacy-enhancing software solution that enables organizations to objectively quantify data privacy risks and then seamlessly transform the data into a safer and more compliant resource.
While investments in privacy have traditionally been viewed as the cost of minimizing the threat of data breaches, the conversation has more recently shifted from one of risk and repercussions to one of opportunity and innovation.
Extracting value from data — securely and ethically — has fast become a business imperative. This paper explores the power and pitfalls of emerging privacy-enhancing technologies when applied within an organization to minimize data protection risks without de-valuing data.