28 / 03 / 2019
CASH - Das Handelsmagazin : Trūata profiled in leading Austrian trade publication
MARCH EDITION 2019
Truata wertet Kundendaten aus, ohne die Privatsphäre zu verletzen. CEO Felix Marx gibt einen Einblick in DSGVO-konforme Datensatze, die Anonymitat gewahrleisten und was ‘ethical’data sind.
Truata analyzes customer data without harming privacy. CEO Felix Marx gives insight into GDPR-compliant records that provide anonymity and what ‘ethical’ data is.
View the full Truata article in CASH Das Handelsmagazin.
Felix Marx, CEO
Felix joined Trūata as CEO to advance its goal of furthering consumers’ control over their data as envisioned by the European General Data Protection Regulation (GDPR), while enabling businesses to better serve their customers through data-led decisions. He brings more than 20 years of experience in identity management, financial services and telecommunications, leading technology companies focused on driving value for client organizations and the consumers they serve. Felix holds a degree in electrical engineering from the Technical Academy in Vienna (HTBLVA Wien 1); a postgraduate degree in Business Administration from the University of Commerce in Vienna and a Master of Advanced Studies in Knowledge Management from Danube University in Austria.