04 / 02 / 2019
GDPR compliance and consent. Privacy expert weighs in as Google appeals
CMO AUSTRALIA - MARKETERS NEED TO TAKE DATA PROTECTION LAWS AND REGULATIONS SERIOUSLY, SAYS CHIEF PRIVACY OFFICER OF TRUATA
As Google appeals its 50 million Euro GDPR compliance fine, a privacy expert warns Australians dealing with data that a pre-ticked box for general consent will no longer cut it.
Chief privacy officer and lawyer at Trūata, Aoife Sexton, said the fine imposed by the National Data Protection Commission (CNIL) was important because the actual violation that attracted the fine was not some obscure point of law. Trūata is a Dublin-based company, whose founding partners are IBM and MasterCard, and was set up last year to provide data anonymization services for General Data Protection Regulation (GDPR) compliance.
“This decision centres on some of the core principles of the GDPR, which form the foundations of the GDPR, the interpretation and application of which concern all companies who process personal data,” Sexton told CMO.
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Click here to learn more about the Trūata Anonymization Solution and its role in GDPR compliance and consent.