28 / 01 / 2019
Truata Anonymization Solution - Protecting Privacy, Powering Results
HOW TRUATA CAN MEET THE CHALLENGES OF GDPR AND OTHER DATA PRIVACY REGULATIONS
Truata Anonymization Solution
Many businesses rely on data-driven insights for a competitive edge.
The GDPR has been a game changer in Europe and similar laws are being implemented around the globe, making it more challenging for companies to extract value from data while complying with regulations.
Limits on data collection and retention plus the tightening of criteria for processing personal data are having far reaching business implications affecting operational efficiencies, product development, marketing programmes and customer acquisition.
But what if you could preserve the value of your data while protecting your customers’ privacy?
The Truata Anonymization Solution is an award-winning cloud-based proprietary solution that independently anonymizes and analyses data to enable actionable analytics while respecting personal privacy.
The strength and uniqueness of the solution lies in the combination of corporate safeguards, legal safeguards, organisational controls and world-class technology.
This enables clients to benefit from advanced analytical capabilities including
- Business Intelligence
- A/B Testing
- Customer Journey Mapping
- Modeling & Segmentation
All while remaining in compliance with data protection laws.
Truata is the controller for the anonymization of data. This makes Trūata responsible for this process and mitigates the client’s non-compliance risk. Independent anonymization protects privacy by reducing the risk of re-identification to an insignificant level enabling companies to act responsibly and ethically. Independent anonymization also enables analysis on larger data sets – delivering unbiased results to power data-driven decision making.
Truata. Protecting privacy. Powering results.
Follow the link to read more about the Truata Anonymization Solution.