‍30 / 11 / 2018

Truata Anonymization privacy-enhanced analytics

Truata Anonymization Solution - How It Works


The Truata Anonymization Solution delivers Privacy-Enhanced Analytics

How It Works

  • First the customer de-identifies their data including the hashing of direct identifiers using encryption keys kept secret from Truata
  • The de-identified data is sent securely to Truata
  • The customer then deletes their copy of the data
  • Truata applies additional de-identification techniques to its copy of the data, including the re-hashing of direct identifiers to ensure no linkage
  • Then Truata deletes the data received from the customer
  • Trūata further anonymizes the data through the addition of noise, data perturbation, and aggregation
  • Privacy tests are then conducted by Truata
  • Where risks of re-identification are highlighted, the data goes through further cycles of anonymization
  • The anonymization process developed by Truata’s team of data scientists and privacy experts ensures that the underlying utility of the data is preserved – including support for longitudinal analysis
  • The anonymized data is stored for application of analytical tools, always segregated from all other customers’ data
  • Access controls are put in place to ensure that customers have no access to granular data
  • Analytic functions apply further aggregation, generalisation, randomisation and other anonymization techniques
  • The customer only receives aggregated reports and model code
  • The output is audited by differential privacy tests
  • The customer receives those aggregated reports and model code via Truata’s Data Analytics Suite – allowing them to generate powerful insights
  • The customer can then use those insights to improve their business processes and better serve their customers, such as through more effective marketing campaigns, product design that is more focused on their customers’ needs, and more efficient operations

Follow the link to read more about how the Truata Anonymization Solution delivers privacy-enhanced analytics.