‍28 / 11 / 2018

Trūata Wins Prestigious International Privacy Innovation Award
Trūata Wins International Privacy Innovation Award 

Trūata Wins Prestigious International Privacy Innovation Award

NEW PLAYER FOUNDED BY MASTERCARD AND IBM OFFERS AN INNOVATIVE SOLUTION FOR DATA ANALYTICS IN A POST GDPR WORLD

IAPP Europe Data Protection Congress, Brussels, 29 Nov 2018:  Truata, the Dublin based data anonymization and analytics company, has today been awarded the 2018 HPE-IAPP Privacy Innovation Award at the IAPP Europe Data Protection Conference in Brussels.

Truata was founded in early 2018 by Mastercard and IBM to deliver next-generation data protection and analytics to the marketplace. In awarding Truata with this honour, the International Association of Privacy Professionals (IAPP) has recognised the game-changing service that Truata offers to companies who want to continue to leverage their data to innovate and grow while respecting and safeguarding the privacy of their customers.

The Truata Anonymization Solution is designed to deliver actionable insights to its customers who operate in multiple industries including financial services, telecommunications, hospitality, retail and travel. Truata independently anonymizes a customer’s data, giving that customer the freedom to carry out analysis while protecting people’s personal data. Running on the IBM Cloud, the Truata solution is specifically designed to fully meet the high regulatory thresholds for anonymization as the original source data and the anonymized data will not at any time co-exist in one organisation. This ensures that analytics can be conducted across a customer’s entire data set while only analysing the fully-anonymized versions of that data.

Based on the principle of privacy by design, and using the latest data privacy technologies developed by IBM Research, the Truata Anonymization Solution benefits from innovative technological, structural, legal and organisational safeguards. It enables companies to both maximize their data analytics utility and minimize their risk of non-compliance with privacy regulations.

Truata IAPP Privacy Innovation Award winner 2018On receiving the award, Aoife Sexton, Truata Chief Privacy Officer said, “The changing regulatory environment is bringing about a real challenge for companies to understand how they can use data to foster innovation but do so in a legally compliant and ethical manner. We have developed a solution that addresses this challenge by allowing companies to continue to use their data for analytics – but in a responsible way that is compliant with the GDPR, respecting both the letter and the spirit of the regulation. We are grateful to the IAPP for recognising this new innovative solution.”

Felix Marx, CEO of Truata, added, “Post GDPR, companies still need to generate value and insights from their data through analytics if they want to innovate and provide their customers the services and products they want. The optimal way to do this, while respecting your customers’ privacy rights, is to have your data anonymized by an independent third party as part of an end-to-end service including world class analytics. Truata is the first to market with this solution.”

“In today’s global digital economy, organizations will play a critical role in furthering innovation and convenience, while handling data responsibly and ethically,” said JoAnn Stonier, chief data officer for Mastercard and Truata board member. “At Mastercard, we saw the GDPR as an opportunity to enhance our data practices and—with Truata —help other businesses do the same. This award from IAPP is a terrific honor and validation of the importance of finding a path that enables both data innovation and stringent privacy protections.”

Sponsored by Hewlett Packard Enterprise (HPE) and issued by the IAPP, the world’s largest information privacy community and resource with more than 32,000 members in over 100 countries, the much coveted Innovation Award recognises unique programmes and services in global privacy and data protection across both private and public sectors.

“The 2018 HPE-IAPP Privacy Innovation Award is presented to Truata, an exemplar safeguarding tool built on the principle of privacy by design. This award spotlights unique programs and services in global privacy and data protection; we are honouring Truata for practicing fine innovation,” said IAPP President and CEO J. Trevor Hughes.

About Truata

Set up as a trust, Truata offers a new approach to handling data anonymization and analytics to help organisations meet the standards of personal data protection envisioned by the GDPR. Truata offers its customers a service to fully anonymize data and provides analytic services to assist customers with tools, data insights, algorithms and reports that customers can use in their own products and solutions. Truata is based in Dublin, Ireland. For more information visit www.truata.com.

About IAPP

The International Association of Privacy Professionals (IAPP) is the largest and most comprehensive global information privacy community and resource, helping practitioners develop and advance their careers and organizations manage and protect their data.

The IAPP is a not-for-profit association founded in 2000 with a mission to define, support and improve the privacy profession globally. We are committed to providing a forum for privacy professionals to share best practices, track trends, advance privacy management issues, standardize the designations for privacy professionals and provide education and guidance on opportunities in the field of information privacy.

 

Further press information:

Liz Flynn
Beachhut PR
Phone: 353 876815448 / 353 861780294
Email: liz@beachhutpr.com

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