‍22 / 11 / 2018

Truata data anonymization GDPR compliance
 

Getting value from your data under GDPR

CAN COMPANIES CONTINUE TO INNOVATE AND MAKE DATA-DRIVEN DECISIONS WHILE FULLY COMPLYING WITH THE LAW?

The General Data Protection Regulation (GDPR) has transformed the way companies, regulators and consumers interact with each other.

Much media coverage has focused on the administrative compliance burdens posed by the GDPR. Alternatively it focuses on the sometimes-glaring failures of companies to act responsibly with their consumers’ personal data. However, there has been less discussion on the question of how companies can continue to conduct analytics on their consumers’ personal data while complying with the GDPR. As enhanced market intelligence based on data analysis has generated great innovations in areas such as fraud detection and better understanding of consumer needs, losing those capabilities would be a disappointing step backwards, both for companies and consumers.

But, given the starkly increased concerns regarding the use of personal data, finding ways to retain the benefits of data analysis while respecting the privacy of individuals is not an insignificant challenge.

Read the full article at information-age.com.

Follow the link to read more about the Trūata Anonymization Solution.

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