‍22 / 11 / 2018

Truata data anonymization GDPR compliance
 

Getting value from your data under GDPR

CAN COMPANIES CONTINUE TO INNOVATE AND MAKE DATA-DRIVEN DECISIONS WHILE FULLY COMPLYING WITH THE LAW?

The General Data Protection Regulation (GDPR) has transformed the way companies, regulators and consumers interact with each other, and will resonate for decades to come.

Much media coverage has focused on the administrative compliance burdens posed by the GDPR, or on the sometimes-glaring failures of companies to act responsibly with their consumers’ personal data, which are only now coming to light. However, there has been less discussion on the question of how companies can continue to conduct analytics on their consumers’ personal data while complying with the GDPR.

Read the full article at information-age.com.

 

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